April 2021


April Abloom

We are well and truly into the month of April. It is that time of the year when the sun shines brighter, and nature gives a sigh of bliss. All signs point to summer, which is looming right around the corner. We are looking forward to longer days. Although a few regions of India become a little hot during this month, there are some which look immensely beautiful.

Many of the consumers will likely be “Summering” at home this year and will be looking for innovative ways to cool down. This cultural change will definitely alter how they shop and what they buy.

Mother’s Day and graduation season are both around the month now. Campaigns have already started for your Mother’s Day. Marketers and merchants need to think beyond the tired bouquet of flowers and chocolates this year. Consumers want to find new, lasting ways to let their mothers know what she means to them. With Gift Cards - physical & digital, the marketer can inspire their customers to practice a novel way of gifting this Mother’s Day.

And we continue to do what we are good at—launching gift cards and much more for various national & international brands, and we are bringing something unique and special for you with Woohoo. We hope you like what we have put together for you in this edition of the Qwikcilver newsletter.

Qwikcilver & Amadeus Collaboration

Qwikcilver’s strategic collaboration with Amadeus, one of the leading travel technology companies in the world. Leveraging Qwikcilver’s proven expertise in the stored value transaction management world, a forward looking solution has been purpose built for the Airline industry while being fully integrated with Amadeus. This solution is aimed at tackling the growing technological needs of airlines across the globe to enhance passenger experience. To this end, the Asset Manager powered by Qwikcilver, is instrumental in offering a holistic, digital, real time, multi-currency solution to enable airlines to manage their various commonly encountered passenger-oriented requirements such as gift cards, compensation vouchers, refund vouchers, residual value assets etc.

New Launches

Skechers Gift Card program

Leap into the new season with Gift Cards from Skechers. Spring is here, and with Mother's day less than a month away, the Gift cards from Skechers are giving us a good reason for a spring shoe refresh! Whether it is for you, your mother, or someone special, gift them the best combination - Skechers + Gift Card Program powered by Qwikcilver and let them kick back in style. Skechers e-Gift Card is available for purchase on woohoo.in & Qwikcilver enabled channels and redeemed on Skechers e-commerce platform Skechers.in. In the next phase, the redemption will be enabled at Skechers stores which is slated to go live in May. QwikBit About the Brand: Est. 1992. Manhattan Beach, California, USA. Skechers bring footwear to the world. Skechers, a global leader in the high performance and lifestyle footwear industry, designs and develops more than 3,000 styles of lifestyle and performance products known for style, innovation, quality, and comfort. Along with its diverse footwear offering, the Company’s head-to-toe collections for men, women, and kids include a growing range of apparel and accessories.

Al Futtaim's Blue Prepaid and Wallet Program

Beat the shopping blues with Al Futtaim’s Blue Reward Program. When in UAE, take your shopping to another level and benefit from the great offers! What are you waiting for? Take away the blue from shopping blues with Al Futtaim’s Blue Prepaid and Wallet program, powered by Qwikcilver. Al-Futtaim Retail Group brings you Blue, your go-to rewards program across the GCC and Egypt, where you can earn & redeem cashback, unlock 2-for-1 offers and enjoy exclusive benefits. The loyalty programme gives you unlimited experiences of shopping at Al-Futtaim’s brands and their partners while earning amazing rewards every time. There can never be too many brands to choose from, right? Al Futtaim’s Blue Prepaid and Wallet Program is an extension to the existing “Blue Rewards” loyalty program operational only in the Retail division in Al Futtaim. The reason that makes this launch special for Qwikcilver is that Al Futtaim is an existing customer of Qwikcilver and was leveraging Qwikcilver’s services through an On-premise setup. This launch is an important milestone for Qwikcilver under Qwikcilver’s “SaaS” portfolio. This has been one of the complex integrations that Qwikcilver has implemented in the recent past that involved multiple stakeholders and development partners who worked synchronously to ensure the launch of a program that spans across 91 merchant brands and seven countries in the MENA region. About the Program: Customers must download the Blue Rewards app that would enable them to become part of the Loyalty and Wallet Program. For Prepaid cards, Customers can purchase them from Stores, Blue Rewards app, E-comm (phase 2), add them to their Wallets, or use the Prepaid cards as Standalone instruments at the Offline and Online channels. They can avail themselves the Prepaid cards for Returns and Refunds from Offline and Online channels. These Prepaid cards can be either directly added to the Wallet or sent via Email to customers. The Loyalty backend is supported by a third party vendor and thanks to Qwikcilver’s future ready solutions integration was succesful. As part of this integration, all the accruals are pushed to Qwikcilver’s Wallet as Cashback that customers earn against their purchases at Al Futtaim’s brands. The customers can visit any Retail (Offline and Online) or Non-Retail Brands and redeem their Prepaid cards and Wallet. Wholly Integrated POS systems power the Retail Stores. Qwikcilver enables the Non-Retail divisions powered Android app deployed in FAB’s (Al Futtaim’s acquiring partner) Android devices. QwikBit About the brand: Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional family business houses headquartered in Dubai, United Arab Emirates. As a diversified organization, Al-Futtaim brings the quality and reputation of more than 200 companies into your life. Al-Futtaim’s 42,000 dedicated employees are committed to helping people make the right choice – no matter their location or need – in sectors as varied as automotive, retail, real estate, and finance. Today Al Futtaim is in more than 20 different countries – from the Middle East, all the way to Africa and Asia.

Linen Club Gift Card Program

Make Summer dressing and gifting uncomplicated with Gift Cards from Linen Club. Thinking about what to wear in summer can be complicated. This year makes summer a reason to cool down from inside and out and adopt a passionate identity with a relaxed linen shirt. Now with Gift Cards from Linen Club, gift yourself or your beloved the comfort of sustainable linen summer attires. Qwikcilver has integrated their Billing POS to enable seamless issuance and redemption across 120+ Linen Club’s stores across India. The digital variant of the Linen Club Gift Card will be available on woohoo.in & Qwikcilver channels and all other reseller channels in due course. QwikBit About the Brand: Linen Club is an ethnic brand by the illustrious Aditya Birla Group and is India's top linen brand manufacturing company. It is the only integrated Linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving, and finishing system from Switzerland and Italy.


Need a phone or a gift card? Just go to the nearest Cashify Store. Qwikcilver has now enabled the sale of gift cards at Cashify Stores. Now pick up Amazon Pay Gift cards at Cashify Outlets across Bangalore. Over the next few months, the Amazon pay gift cards will be available at all Cashify outlets across the country. Many other brands & outlets are in the pipeline. Watch this space for more.

Woohoo News

Woohoo, now offers Zer0 with a Twist! Introducing Zer0-C0st EMI on E-Gift Cards, Woohoo’s industry-first initiative. Through this facility, Woohoo gives you an option of instantly sending an E-Gift Card to your friends and family via SMS, Email and WhatsApp. What’s more? Well, you can buy the E-Gift Cards NOW and pay LATER. This means customers can buy a gift card of a particular value using their credit card or debit card and pay it across 03-06 months without incurring any extra cost. Why is it a big deal? The entire brand store or site will be on EMI. Because once you buy a gift card on EMI, you can use it to buy anything at the brand store/site. Very rarely are customers offered a genuine zero-cost EMI. Woohoo offers an actual zero cost offer as the cost of interest is incurred by Qwikcilver. Some banks may charge a processing fee as per their policy. Check out woohoo.in/emi, choose the E-Gift Card you want to gift, select EMI at the checkout, and go for the credit card or debit card option best suited for you.

Leave a Comment