April 2015


These last few weeks have been an exciting time for us at Qwikcilver, what with a slew of new initiatives hitting the market. Close on the heels of the roll-out of our Non-traditional (Third-party) Distribution, we have just launched our own mobile app, which is all set to change the way Gift Cards will be bought and used by consumers. We have also had a couple of iconic brands launching their Gift Card programs on the Qwikcilver platform. Read on to know more…
Thomas Cook (India) Ltd. is one of India’s largest integrated travel & travel related financial services company launched their Gift Card Program powered by the Qwikcilver platform.
Nike, through their Franchisee Retailer SSIPL recently launched their e-Gift Card program in India.

Qwikcilver launches its Mobile App- Woohoo

In its ongoing quest to reach one more step closer to the consumer, Qwikcilver has launched its very own mobile app, “Woohoo”! Launched initially only on the Android platform, the app is available for download at the Google Playstore. The app helps customers get all their currencies scattered across e-wallets, loyalty points, gift cards etc. together in one place, and lets them spend over multiple brand stores. In other words, Woohoo helps organise the customers’ spending power so they can buy, gift and pay from their mobile, shop for their favourite brands, dine at their favourite restaurants, book movie tickets and even gift someone special, all from the app.
The currency partners currently on board the app include MobiKwik, Oxigen, PayBack, HiFives, Pay U and of course GiftBig.

Qwikcilver launches the innovative Retail Distribution of Gift Cards

With the sole aim to increase Gift Card penetration among retail customers, Qwikcilver has launched its physical retail distribution of Gift Cards at Superseva and YLG outlets in Bangalore and Chennai. Gift Cards across multiple brands are currently available at 33 outlets of YLG and 121 outlets of Superseva. The entire backend of creating collaterals, standees, inventory replenishment and card activation is handled by Qwikcilver. This wouldn’t have been possible but for the constant support and co-operation from our partner brands. Truly exciting times await us. Watch out this space for more updates.

Re-energizing Gift Card businesses for retailers

In developing economies like ours, the corporate segment contributes the bulk of the Gift Card business on the whole. However, the large untapped potential in the Retail segment is also something that needs to be considered. A greater traction of gift cards in retail can be achieved through a few simple steps by Retailers:

Display of Gift Card related collaterals visible to any customer walking into the store. Greater visibility helps ensure greater consumer acceptance and adoption of Gift Cards. Improved display of Gift Cards at outlets can improve consumer pull, and can increase sales by as much as 4x!
Greater availability and ease of access can drive spur-of-the moment purchases. This implies a huge opportunity for non-traditional retailing, i.e. brand ‘x’ retailing at brand ‘y’ outlets.
Active push by store personnel can play a big part. Store performance on Gift card sales can be made a KPI and the same can be constantly measured and incentivized.

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