How is India celebrating digital Diwali 2020?

As appeared in BBC News .
Diwali, the festival of lights, is an important time for retailers in India to do brisk business. As the pandemic year drags on, the country has been grappling with Covid-19 cases while enduring one of the longest and strictest lockdowns, so brands are now placing their bets on Diwali.
The five-day festival is considered an auspicious time to make purchases to appease the Hindu goddess of prosperity and wealth, Lakshmi. But is that convincing shoppers to return to the stores amid a health scare?
In this edition of WorklifeIndia, we discuss how digital is the new shining light for India’s Diwali this year.
Pratap TP, Co-founder, Qwikcilver Solutions; Ayushi Gudwani, founder and CEO, Fablestreet; Uma Talreja, chief marketing and chief customer officer, Shoppers Stop , participated in the discussion.

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