July 19, 2019
August 2019
Gift Cards as Growth Builders for Travel business
Travel occupies a unique place in the services sector. The customers are brand-promiscuous, and hence the category is fragmented. It is dominated by three types of players. Travel service providers Agents Aggregators
How we helped a big tyre manufacturer improve customer engagement
The Background The client is one of the world’s largest tyre companies. It employs about 64,000 people and manufactures its products in 47 facilities across 21 countries around the world
Brands tap the emotional connect this Father’s Day
Brands tap the emotional connect this Father’s Day As appeared in exchange4media by Shweta Raaj Singh As the world celebrates Father’s Day tomorrow, it is time for brands to make the most of the emotional connect and draw the attention of consumers with innovative and effective campaigns.
