As we move ahead, businesses continue to navigate the new normal and show the resilience to bounce back. COVID-19 has left companies with no choice but to adapt quickly to redesign their products or even create new ones to meet the changing demands of the consumers. At Qwikcilver, we are committed to helping businesses implement these changes and the launches are a sign that brands are ready to evolve in the new pandemic economy.

As the pioneers and market leaders of the Gift Card Industry in India, we release the annual Qwikcilver Gift Card Whitepaper capturing the latest trends and insights from the Gift card industry and beyond. This year, we are pleased to release the 5th edition of the same with the theme of “Gift Cards and Beyond- Digitizing Consumer Convenience”.

The beverage industry is witnessing exciting times with the rapid adoption of new twists on traditional drinks and the rising popularity of new concepts. When our client, a multinational drink and brewing company, launched a new beverage in the market, their strategy was to generate trials through the recommendation of influencers. The direct influencers, in this case, were the restaurant’s waiters.

Our client, one of the biggest real estate developers and mall owners in the world, wanted to fully utilize the potential of their gift card offerings by taking it to the next level.

In the previous blog we talked about how to motivate the channel partners to accelerate sales growth. Besides maintaining a close relationship and providing them with effective sales tools, the kind of reward that you offer plays an extremely crucial role in motivating them to push your product.

You may have already designed strategies for sales, profit and market share target achievement for the year 2020. Increasing sales by expanding the numeric distribution may be one of your sales strategies, but it may not necessarily drive the desired sales growth. While increasing coverage and distribution by getting more channel partners on-board may somewhat uplift the sales, it is important to assess the performance of the current channel partners. If the in-store share has not been increasing, it is…

Let’s start with a consumer’s wallet; the old-school, physical variety. The wallet has compartments to store cash, stack prepaid cards, among others. In effect, all the currencies a consumer will have a need for during a transaction.