Empowering channel partners to drive sales growth in 2020 Part 2: The right way to reward
In the previous blog we talked about how to motivate the channel partners to accelerate sales growth. Besides maintaining a close relationship and providing them with effective sales tools, the kind of reward that you offer plays an extremely crucial role in motivating them to push your product.
Empowering channel partners to drive sales growth in 2020 – Part1: Motivation
You may have already designed strategies for sales, profit and market share target achievement for the year 2020. Increasing sales by expanding the numeric distribution may be one of your sales strategies, but it may not necessarily drive the desired sales growth. While increasing coverage and distribution by getting more channel partners on-board may somewhat uplift the sales, it is important to assess the performance of the current channel partners. If the in-store share has not been increasing, it is…
Let’s start with a consumer’s wallet; the old-school, physical variety. The wallet has compartments to store cash, stack prepaid cards, among others. In effect, all the currencies a consumer will have a need for during a transaction.
Wow, it’s December already! The year sped by quickly with exciting events, carnivals, and launches keeping us busy. If this year is any indication, 2020 should be so all kinds of interesting for the Gift card category. We’re ready to end 2019 on a high note by launching gift cards for some really amazing brands.
First-ever “Gifting Carnival” starts a new wave of gifting culture
In August 2019, on the occasion of Rakshabandhan, a popular festival in India, leading brands from all over the country came together to participate in the first-ever “Gifting Carnival” powered by Qwikcilver.