We are proud to announce that Tata Digital, the Tata Group’s pioneering initiative that aims to build digital businesses which address the needs of Indian consumers as well as businesses, has partnered with Qwikcilver, to launch a Semi-closed Loop Gift Card. This is a co-branded product under the brand name “Tata Neu Gift Card” and will be enabled as a mode of payment on the Tata Neu platform, which includes their super app as well as a payment layer that is being rolled out to all their Group companies. In due course, the product is slated to become a Group Card of sorts, with acceptance across all the Group formats/ brands.
QwikBit About the Brand
Tata Neu marks the Tata Group's foray into the hotly contested Super App space in India. In more simplified terms, it is a unified platform offering an omnichannel experience to consumers, with loyalty at the centre of it. Integrating the Tata group’s most trusted brands all into a single super app, Tata Neu offers consumers an unmatched set of exclusive privileges and benefits, across categories.
QwikBit About the Brand
Tata Neu marks the Tata Group's foray into the hotly contested Super App space in India. In more simplified terms, it is a unified platform offering an omnichannel experience to consumers, with loyalty at the centre of it. Integrating the Tata group’s most trusted brands all into a single super app, Tata Neu offers consumers an unmatched set of exclusive privileges and benefits, across categories.