You do this, you get that. You do this, you get that. You get this, you do that. You get this, you do that.
Gone are those days in which companies rewarded customers, after the latter had displayed expected-value behaviour. Now, the companies offer the rewards first, thereby initiate a transaction of confidence with customers. This is a sure-shot way to bring those familiar footfalls back into your store, make them spend. But it gets slightly tricky when the company is a bank or a player in the financial sector. On the one hand, there is the traditional rewards program, but it operates a bit like a parachute: if it does not work at the right time, the customer is lost, maybe forever. On the other hand, what else can a bank offer, apart from crediting a miniscule interest into the customer’s account. Sure, the customers might feel good, they might even use the bank’s services again the next time an opportunity arises. But here is the catch: when or if an opportunity arises. The company will have to wait until then. Or, it can provide its customers a reason to use the company’s services: rewards, but as a promotional tool to drive expected-value behavior; in other words, as gift cards. And we are the leader in that. To know how we do it to our customers, click here