Blog, India, Launches

New Launch Alert! Aditya Birla Fashion & Retail Vouchers

Conditions Apply! We are proud to announce the successful integration with the AX-POS used by Aditya Birla Fashion and Retail Ltd (ABFRL). With this integration Qwikcilver has converted all Paper based Promotion Vouchers currently being issued by ABFRL into Digital vouchers. These vouchers are designed as conditional vouchers which can be issued on fulfilment of certain conditions like Bill Value, Store Specific or Promotional Voucher Issuance. Aditya Birla Fashion and Retail Ltd (ABFRL) is India’s No 1. Fashion Lifestyle entity which emerged after the consolidation of the branded apparel businesses of Aditya Birla Group comprising ABNL’S Madura Fashion division and ABNL’s subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL) in May 2015. Post the consolidation, PFRL was renamed Aditya Birla Fashion and Retail Ltd.