Retailers issue multiple currencies to acquire and retain customers. These include gift cards, promotional vouchers, refunds, referral incentives, cashbacks etc. However managing these multiple currencies is not easy for customers and company teams.
Technology has not only changed the way businesses are run but has also influenced the way consumers act. With the rapid pace of technological advances, customers are looking for convenience and cost-effective solutions that require as little time as possible.
Let’s start with a consumer’s wallet; the old-school, physical variety. The wallet has compartments to store cash, stack prepaid cards, among others. In effect, all the currencies a consumer will have a need for during a transaction.
Empower your customers with the means to manage various brand currencies under one single account. With this single sweep as a brand you are not only unifying all your various customer touchpoints but also allows you to customize your offerings to your customers based on their recent transactional behavior or other brand engagements.