Once a gift card program goes live, one of the main challenges faced by the merchant/ retailer is to build traction for the gift card among external consumers. While retailing of gift cards in the merchant’s online & retail stores is mandatory, it is also important to explore other external channels for gift card distribution.

Integrate your brand with utmost ease

Selling Gift Card on your own is just one part of the story – the success of your Gift Card program also hinges on how successful your resellers and partners are in selling the same. The easier it is to integrate your Gift Card system for them, the easier it is for them to focus on their business, ie: selling your cards.