Gift card co Qwikcilver plans expansion to Russia and SE Asia

Gift card solutions provider Qwikcilver is planning to expand to Russia and Southeast Asia, hoping to leverage its investor network to tap into the new markets. The company had in July last year raised Rs 67 crore from investors led by Sistema Asia Fund, the proprietary fund of Russian conglomerate Sistema. “We are backed by the board now to venture outside of India and have inbound interest from retail players for the Russian market.

Qwikcilver eyes Middle East for expansion

Loyalty points aggregator Qwikcilver Solutions, which has taken the gifting model to another level in the country during its six years of existence, is expanding its workforce and plans to open a new office in the Middle East. In an interaction with Deccan Herald, Qwikcilver Solutions Chief Operating Officer and Co-founder Kumar Sudarshan said besides expanding its footprint in the country aggressively, the company is also marketing its Woohoo app to give a seamless experience to customers.