Channel Loyalty Program – A vital piece of your business.
A channel loyalty program is a crucial pillar and a vital element in the growth strategy of your business. It is concentrated on building the connection between a brand and its business partners. This has become critical for a brand to succeed in a competitive environment.
The beverage industry is witnessing exciting times with the rapid adoption of new twists on traditional drinks and the rising popularity of new concepts. When our client, a multinational drink and brewing company, launched a new beverage in the market, their strategy was to generate trials through the recommendation of influencers. The direct influencers, in this case, were the restaurant’s waiters.
Last month, we published a four-part blog series on how companies can unleash the potential of their channel partners and take their sales numbers to new heights.
A lot has changed since then. Businesses around the world are dealing with the unprecedented situation of the Coronavirus outbreak. Countries are seeing a high degree of economic interventions from their government and businesses are rapidly adjusting to the changing environment.
Technology has changed the way we shop, the way we travel and is well on its way to change the way we gift. Also, the use of technology in business has become a necessity. Now, what happens when we combine business with technological advancement in gifting? We get the most effective and efficient “reward program” for channel partners.