Our client is one of India’s most diversified international oil-energy companies. They have India’s entire Lubricants end-to-end value chain from conceptualization and development through production and distribution.
It augments reach and sales: The channel partner loyalty program directly impacts both the topline and bottom line of the business by driving influencers and retail partners to sell more products.
Plans for Effective Channel Loyalty Program.
Understanding the target audience goals and aspiration of your specific stakeholder (distributor, wholesaler, retailer etc), here are some key things which you will need to incorporate into your loyalty program to ensure its success.
Channel Loyalty Program – A vital piece of your business.
A channel loyalty program is a crucial pillar and a vital element in the growth strategy of your business. It is concentrated on building the connection between a brand and its business partners. This has become critical for a brand to succeed in a competitive environment.
Corporate rewarding is a tricky thing. You are not so much rewarding an individual as you are a group; one that displays similar attributes, preferences, and expectations as a rewardee. A company must address three such groups if it wants to improve stakeholder engagement.
Read all about how Qwikcilver helped its client, one of India’s largest confectionery brands, to create an engagement campaign for the Channel Partners to motivate and reward the purchasing behavior & decision, as well as raise their engagement level with the brand, all across India.
The beverage industry is witnessing exciting times with the rapid adoption of new twists on traditional drinks and the rising popularity of new concepts. When our client, a multinational drink and brewing company, launched a new beverage in the market, their strategy was to generate trials through the recommendation of influencers. The direct influencers, in this case, were the restaurant’s waiters.
Last month, we published a four-part blog series on how companies can unleash the potential of their channel partners and take their sales numbers to new heights.
A lot has changed since then. Businesses around the world are dealing with the unprecedented situation of the Coronavirus outbreak. Countries are seeing a high degree of economic interventions from their government and businesses are rapidly adjusting to the changing environment.
Your channel partners sell for you and earn through margins. You run a high-margin scheme once in a while to push sales during a slump. While it gives your sales a temporary boost, it negatively affects your bottom line. Sounds like a familiar situation, doesn’t it?
Technology has changed the way we shop, the way we travel and is well on its way to change the way we gift. Also, the use of technology in business has become a necessity. Now, what happens when we combine business with technological advancement in gifting? We get the most effective and efficient “reward program” for channel partners.