October 2017

Presenting to you the October edition of the Qwikcilver newsletter. As with the previous months this time also we have new launches – including a segment first, which showcase the growing popularity of Gift Cards. Our Enterprise solutions team have for you a case study that showcases our powerful reward system that helped simplify a leading food delivery app’s reward woes. On our B2C front, we have continued keeping our consumers interested and engaged with a plethora of offers from India’s leading brands. Introducing the QwikTube section, where we have the head of one of India’s most prestigious retail stores talk about the strategic importance of Gift Cards. We hope you like reading what we have in store for you!  As always do reach out to us for any feedback you would like to give us.
Product Launches
Qwikcilver has launched the prestigious TATA Shop Share Smile (TSSS) for this year too! Tata Shop Share Smile (TSSS) is a group-level, multi-brand, multi-format, enterprise employee program across the Tata Group, where over 6 lac employees can enjoy benefits across the Group retail entities. This program enables all the TATA group employees to avail  exclusive and exciting offers through omni-channel codes useable across stores, online stores (web) and Mobile app as applicable.  And this joy can also be shared by the employees with their friends and family during Festival season too. The TATA Shop Share Smile program straddles almost 1800 stores across 10 different formats, viz. the World of Titan, Fastrack, Helios, Titan Eye Plus, Tanishq, Croma, Star Bazaar, Westside, Landmark and the Taj Group of Hotels. Read more about the TSSS program here>>
Presenting the first ever Airline Gift Card in India – the SpiceJet Gift Cards! Qwikcilver is excited to partner with SpiceJet, one of India’s newest, smartest and most affordable low-fare airline, to launch their Gift Card program – a first for the Airline Category in India! The Gift Cards are now available on the SpiceJet website where the user can now select their Gift Card of choice.Read more about the Spicejet program here>>
We excited to announce that our Online reseller partner Ebay has launched an exclusive Gift Category on their site. With the introduction of the new category for Gift cards and coupons, Ebay is highlighting the growing importance of the Gift Card in the consumer’s radar.<Read more on Ebay’s Gift Card category creation here>>
Enterprise Solutions
This issue we explore how one of India’s hottest startups and food delivery app company chose Qwikcilver to power their employee program. This program was used to reward their delivery executives who ensured timely deliveries and longest login hours. The key drivers of the program were to provide exciting rewards and an simplified user experience. Read more on how Qwikcilver was able to deliver joy for our client

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Woohoo Updates
Diwali is here! And so is Diwali Gifting! However, Diwali gifting is no easy task – with so many expectations from our loved ones, one is bound to feel the pressure of what should be a fun affair. And when gifts go wrong, hilarious it may be, the whole experience can still leave a bad taste. This month we have put together for you a list of ‘don’t dos’ this Diwali which you can read at our blog
Last month at Woohoo we had attractive consumer offers that were run on various Gift cards and E-Gift Cards. The main promotions include 15% – 25% discount on Cleartrip cards, 30% discount on Gaana.com gift cards, 10% discount on premium fashion brands like Arrow, Flying Machine and other Arvind brands. The best part is these offers are still on Woohoo.in in addition to other exciting offers from Caratlane.com, Titan and Thomas Cook. Check out more offers on Woohoo by clicking on button below!
Woohoo Offers
Gift Card Snapshots
The festive season is here and what better way to gift than with a Gift Card! SPAR Hypermarkets, one of our esteemed clients have showcased their their Gift Cards prominently in their stores. Called “Festive Gifting Ideas” SPAR highlights the emotional connect of gifting through a SPAR Gift Card. With growing acceptance of the Gift Card as a premier gifting option, consumers are switching to Gift Cards faster than ever and this is just the beginning!
Throwback to Asia’s first ever Gift Card conclave, where Mr. Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop had this special message for Qwikcilver and also highlighting the growing strategic importance of Gift Cards in every retailer’s arsenal. Click on the image to watch this video.

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