Implementing a successful gift card program is three-fourths of the battle won. This e-book explores eight best practices…

The Retail Advantage Playbook is an info-bite, meant for business owners in the retail and e-tail space.

The HR guy. The only professional who is consistently burning the midnight oil, trying to make ends meet…

The point-of-sale system should have been the endgame for retail. It has access to complete data on sales,…

A gift card is fundamentally different from a gift voucher. A gift voucher is a prepaid currency, one…

For years the corporate has uttered the phrase ‘rewards and recognition,’ (or, R&R) in the same breath. But…

Say you sell two variants of a product, at two different price points. The variants are from two…

Shopping is a habit, as basic as the need to bathe. But offer your customers cold shower, and…

One small ‘suggestion’ for a shopper, one giant ‘categorization’ for the retailers. Companies are increasingly embracing the new…

Gone are those days in which companies rewarded customers, after the latter had displayed expected-value behaviour. Now, the…

Channel partners are the backbone of the retail sector and contribute 70-80 per cent to brands’ sales. But…

Qwikcilver, the global leader in Gift Cards, powering every segment of the gift card industry; is the world’s…