Travel occupies a unique place in the services sector. The customers are brand-promiscuous, and hence the category is fragmented. It is dominated by three types of players. Travel service providers Agents Aggregators

The Background The client is one of the world’s largest tyre companies. It employs about 64,000 people and manufactures its products in 47 facilities across 21 countries around the world

Brands tap the emotional connect this Father’s Day As appeared in exchange4media by Shweta Raaj Singh As the world celebrates Father’s Day tomorrow, it is time for brands to make the most of the emotional connect and draw the attention of consumers with innovative and effective campaigns.