It is the most awaited time of the year at Qwikcilver, the carnival preparations have started! This month has been special for us as we embark on a new journey in a new country. We also got an opportunity to strengthen our partnership with one of our oldest clients in the MENA region. That is not all. We have launched Gift cards that are sure to please the coffee lover, the music lover or just about anyone who survived the…
Life as we know it has changed forever. At this moment, can you imagine going back to living life like we did back in 2019? Pushing to get inside a crowded metro, dancing in a jam-packed club like there’s no tomorrow or taking the kids to their favourite fast food joints without a worry in the world. Well, that was life in BC.
The COVID-19 situation has put restrictions on travel and forced a large part of the working population to work remotely. Practicing self-isolation is currently the best way to prevent the spread of the contagious disease and organizations have quickly equipped themselves to continue business as usual by adopting work from home practices.
Every year, June marks the onset of monsoons in India, a time when nature awakens from its deep sleep and bestows us with sparkling waterfalls, magnificent lakes and lush green trees. This June is no exception. But alas! This time around we can’t venture out and experience the beauty of monsoon.
Improving Customer Stickiness with Payment Solutions by Qwikcilver
Technology has not only changed the way businesses are run but has also influenced the way consumers act. With the rapid pace of technological advances, customers are looking for convenience and cost-effective solutions that require as little time as possible.
India has the 2nd highest number of Fintech Startups in the world and according to NASSCOM things will continue to look up with the Indian fintech market potentially touching 2.4 billion dollars by 2020. Intelligent automation, artificial intelligence, and blockchain will drive innovation in the sector.
As we move ahead, businesses continue to navigate the new normal and show the resilience to bounce back. COVID-19 has left companies with no choice but to adapt quickly to redesign their products or even create new ones to meet the changing demands of the consumers. At Qwikcilver, we are committed to helping businesses implement these changes and the launches are a sign that brands are ready to evolve in the new pandemic economy.
Qwikcilver Whitepaper 2020 – Gift Cards and Beyond
As the pioneers and market leaders of the Gift Card Industry in India, we release the annual Qwikcilver Gift Card Whitepaper capturing the latest trends and insights from the Gift card industry and beyond. This year, we are pleased to release the 5th edition of the same with the theme of “Gift Cards and Beyond- Digitizing Consumer Convenience”.
How technology transformed the way a beverage brand rewarded its influencers
The beverage industry is witnessing exciting times with the rapid adoption of new twists on traditional drinks and the rising popularity of new concepts. When our client, a multinational drink and brewing company, launched a new beverage in the market, their strategy was to generate trials through the recommendation of influencers. The direct influencers, in this case, were the restaurant’s waiters.
Empowering channel partners to drive sales growth in 2020 Part 2: The right way to reward
In the previous blog we talked about how to motivate the channel partners to accelerate sales growth. Besides maintaining a close relationship and providing them with effective sales tools, the kind of reward that you offer plays an extremely crucial role in motivating them to push your product.
Empowering channel partners to drive sales growth in 2020 – Part1: Motivation
You may have already designed strategies for sales, profit and market share target achievement for the year 2020. Increasing sales by expanding the numeric distribution may be one of your sales strategies, but it may not necessarily drive the desired sales growth. While increasing coverage and distribution by getting more channel partners on-board may somewhat uplift the sales, it is important to assess the performance of the current channel partners. If the in-store share has not been increasing, it is…
Let’s start with a consumer’s wallet; the old-school, physical variety. The wallet has compartments to store cash, stack prepaid cards, among others. In effect, all the currencies a consumer will have a need for during a transaction.