From the “Biggest-ever” Gifting Carnival to some super exciting launches, October was an extra special month for us. With more and more brands viewing gift cards as a strategic marketing tool for their business, the future of gifting is here!
Travel occupies a unique place in the services sector. The customers are brand-promiscuous, and hence the category is fragmented. It is dominated by three types of players. Travel service providers Agents Aggregators
Brands tap the emotional connect this Father’s Day
Brands tap the emotional connect this Father’s Day As appeared in exchange4media by Shweta Raaj Singh As the world celebrates Father’s Day tomorrow, it is time for brands to make the most of the emotional connect and draw the attention of consumers with innovative and effective campaigns.