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How we helped a BFSI giant improve...

The client was already running a loyalty program. The program provided fixed rewards to sales agents, based on…

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How we helped an FMCG titan shoot...

The client has a sprawling distributor base (over 15000, spread across the country). To incentivize and engage its…

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How we helped a top FMCG player...

The client had an extensive partner network, spread across the country. The client ran periodic trade promotions and…

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How we helped a Banking giant drive...

The client was already running a rewards program with one of their partners, who procured and provided gifts…

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Customers don’t need reasons to shop. They...

Shopping is a habit, as basic as the need to bathe. But offer your customers cold shower, and…

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Periscope: the future is here

The Qwikcilver brand of warriors. We call them the QwikHeroes. QwikHeroes are our products that are bestowed with…

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The Shopper-eye view of Retail

One small ‘suggestion’ for a shopper, one giant ‘categorization’ for the retailers. Companies are increasingly embracing the new…

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Gift Card as a strategic tool at...

Gift Cards are an important strategic tool for any retailer today. This point is echoed by Mr. Apoorv…

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Expert Talk : Jason Cheong, CEO, iColumn...

Jason Cheong, CEO, iColumn Singapore, give us an insight on the prevalence of Gift Cards in Singapore and…

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Reward your Customers with Gift Cards &...

Gone are those days in which companies rewarded customers, after the latter had displayed expected-value behaviour. Now, the…

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Are your channel partners happy with their...

Channel partners are the backbone of the retail sector and contribute 70-80 per cent to brands’ sales. But…

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How to make every Employee feel like...

Going out of your way to show appreciation for your employees, goes a long way in keeping them…

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