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‘Ah, the long tail of retail still wags!’ Chitti would have said in 2.0. The market is hurtling towards the end of another holiday season, which means that shoppers have one final lap of ‘spending act’ left in them.

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‘To celebrate is to gift. To gift is to gift a gift card,’ Yoda would have professed.

After the joyous Navarathri, Vijaya Dashami, Ayudha Pooja and Durga Puja, Diwali lit our homes. The festive season is well and truly upon us. Customers have already started gifting their loved ones.

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This October has ‘opened’ on a bright note. We are on an opening spree: half a dozen gift card stores, on some of the prominent marketplaces out there. This, apart from powering the gift card programs of our newer customers, not to forget the big announcement regarding our future…

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Why now, after all these weeks? Some of you might ask.

But let’s ask ourselves: are our ‘zero-hour’ donations enough to improve the livelihood of people affected by the flood, at a structural level? The need of the hour is to provide sustenance for our kith and kin, many of whose lives may not be the same anymore.

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Greetings!

Amidst a great spell of rains across India, here we are bringing more developments from the world of Gift cards. Showcasing our future-ready and easy-to-launch solutions are the two new launches this month and an all-new cross-promotion venture with one of India’s most loved brands. On the corporate reward solutions front, we are pleased to highlight an innovative marriage of a unique consumer promotion solution and a cross promotion initiative.
 
As usual, we continue to bring out some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
Bouquets or brickbats, we eagerly look forward to all your feedback!
 
New Gift Card Program Launches
A double launch announcement! One of our oldest clients have now updated their partnership with us by launching their brand new Physical Gift Card as well as the Nykaa Wallet program. The wallet program signifies that brands now want to be future ready and Qwikcilver makes that transition happen as smoothly as possible.  The Nykaa wallet is now available on their app and will be soon integrated to their website experience as well.
 
Nykaa.com is one of India’s premier online beauty and wellness destination. They offer beauty and wellness products for men and women with a  hassle-free shopping experience. Their virtual makeover tool, beauty advice and assistance on the phone, free expert advice and articles on beauty trends and tutorials and celebrity looks have added immense value for the customer over the years.
From the city of Nizams comes a Gift Card fit for royalty. We are pleased to announce for the first time ever, the launch of a Gift Card program for a brand synonymous with pearls and pearl jewellery – Sri Jagdamba Pearls gift card. Sri Jagdamba Pearls, famous for Pearls & Pearl Fusion Jewellery are one of the first retailers of Pearl Jewellery in the city of Hyderabad.  They source the world’s best pearls and incorporate innovation & technology to maintain a high customer reach. With uncompromising customer service, convenient shopping modes, lifetime Pearl guarantee Sri Jagdamba Pearls offers their customers beautiful, unique, unmatched, and certified jewellery that can be worn during all occasions and all age groups.
Cross Promotion Initiatives
The latest in the list of our unique  cross-brand promotion initiatives involves the retail arm of Titan Company Ltd. Yes! We are talking about the World of Titan. As a part of the initiative, every customer who makes a minimum purchase of Rs. 5000 at any of the World of Titan stores, receives a conditional voucher of some of the leading brands across categories such as Electronics, Travel & Hospitality, Apparel, Fashion & Accessories. The end consumers can redeem their vouchers at any of the stores of the respective brands. This cross-brand initiative highlights yet another capability of Qwikcilver in helping brands across categories engage with each other’s customer bases.
Corporate Reward Solutions – Consumer Promotions
Qwikcilver has designed a unique consumer promotion program for the client, who is one of the leading global electronics and home appliances company, with a significant pan-India presence. This consumer promotion program was designed for the client, as a run up to the Indian Independence Day falling on the 15th of August 2018. As a part of the program, every customer who makes a minimum purchase of Rs.25000 at any of the company showrooms, receives a mix of assured and conditional vouchers  from some of the leading brands in India. Qwikcilver designed an end to end program which included cherry picked brands (plus their voucher offers) that would complement the client’s product offerings. At the other end of the spectrum, we provided the client’s consumers the option of redeeming the vouchers online from a custom microsite, in addition to redemption through physical means. The program allowed our client, as well as the participating brands, to engage with the customer and marry consumer promotion initiatives with cross promotion activities. 
Brand Promotions for Gift Cards
 
In the month of June, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Jolly June” campaign. The offers ranged from 5% to 20% discounts on brands like Cleartrip, SPAR, The Serai, BookMyShow and Thomas Cook. After a successful “Jolly June” we have “Joyful July” happening right now! Cleartrip, Spar, Sri Jagadamba Pearls, MakeMyTrip and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Joyful July” offers here.
 
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Greetings!
 
After the searing heat of the great Indian summer, the rains are upon us here and so are new gift card avenues and partnerships. Along with new launches we are also showcasing Qwikcilver’s futuristic solutions that are radically changing traditional rewards in corporate gifting giving organizations options like never before.
 
If you have missed the conclave earlier, worry not. We had some engaging panel discussions at the Qwikcilver Gift Card Conclave 2018 and you can check them out on our YouTube channel as well.
 
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always, we eagerly look forward to your comments and feedback!
 
New Gift Card Program Launches
Woohoo! India’s most loved Gift Card Superstore now has a new addition! The Brand Factory E-Gift Card is now available on the Woohoo.in. Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Brand Factory offers more than 200 Indian and International brands across men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more. 
More ways to buy your favourite gift cards! Excited to announce the launch of our brand-new Gift Cards Store on the Little app. The Little app, brought to us by Little Internet Pvt Ltd. is a hyper local deals discovery platform connecting customers and merchants across services like restaurants, spa, salons, activities, etc. It helps customers discover fantastic offers at their favourite outlets and become a sales channel for offline merchants. Once a consumer finds a deal that catches their fancy, they pay for it through the app, and go to the merchant location to redeem it. Little offers 50,000+ deals across 20,000+ merchants and all major cities like Delhi, Bangalore, Pune, Kolkata, Mumbai, Hyderabad, Chennai on both https://littleapp.in and Little App.
Corporate Reward Solutions
Our client is one of the largest and oldest FMCG companies in India and globally. The client had an existing channel rewards program and were using credit notes to incentivize their channel partners. This outdated program led to multiple issues operationally and internally in the smooth running of the program. Qwikcilver stepped in to revamp the program and offer exciting rewards to its channel partners with an end to end channel program. We also added greater value to the client by cleaning their database. To enable easy redemption for the partners from across India, Qwikcilver also provided for call center-based redemption model that is remarkably simpler than a website-based redemption.
Our in-house design team designed beautiful collaterals in the form of program manuals and brochures. We kept the channel partners in loop with regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
Our futuristic solutions couple with our commitment to the business needs of the client meant that the client would soon be adding more regions to the new program and would be bringing all the retailers under the new revamped program making this program one of the biggest in terms of GMV
Brand Promotions for Gift Cards
 
In the month of May, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like MakeMyTrip, SPAR, The Serai, BookMyShow, TTK Prestige and VLCC. After a successful “Magnificent May” we have “Jolly June” happening right now! Cleartrip, Spar, Thomas Cook, and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Jolly June” offers here.
 
QCGC18 Expert Panel Discussions
We had the best of the experts in the Gift Card category from India and beyond at the 2nd Edition of the Qwikcilver Gift Card Conclave.  If you have missed the conclave, worry not as you can now check them out at your leisure on our YouTube channel. Subscribe now to hear latest in the Gift Card space from the best. Click here!
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Greetings,
 
The great Indian summer is well and truly upon us. In salubrious Bangalore though we deliberately took the heat up a few more notches.  Why you ask us? Well, with the 2nd Edition of the Qwikcilver Gift Card conclave this was bound to happen!
 
The second edition of the Qwikcilver Gift Card Conclave kicked off with greater expectations after a successful and enriching event last year. This year the conclave was held on 18th of April at the JW Marriott hotel in Bangalore. As the only event of this type in  Asia, this year also saw some of the best minds come together from across the world to discuss and share insights with the Future Forward road-map.
 
The Conclave also saw the launch of new gift card programs that keep adding to our ever-growing portfolio of brands. All these new launches reaffirm the revolution happening in the Gift Card category in India and how every brand wants a piece of it.
 
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always, we eagerly look forward to your comments and feedback!
 
Panel Discussions
Pratap, our Co-founder and CMO started off the event and the participants were warmly welcomed Kumar Sudarshan, our Co-founder & CEO. Having set the ball rolling, there was buzz amongst the audience comprising CXOs of leading brands and industry stalwarts eagerly looking forward to some engaging conversations. Apart from the leading Indian brands like the Future Group, Taj Hotels, Landmark Group, Flipkart amongst the others, this year’s conclave also the participation from across the oceans, specifically brands like Woolworths, Valirams, and partners like Blackhawk Network Direct Service and Icolumn. The Panel discussions were wide ranging. The “Rise of the Gifting Planet” focused on the growth of the Gift Card category from both the Indian as well as the Global perspective. “Creating Covfefe Gifting Experiences”, which was the title of the next panel discussion focused on the leveraging technology in gifting as well as straddling disruptions. Keep watching this space, we have more detailed reports on the panel discussions coming up for you.
New Gift Card Program Launches at the Conclave
We are proud to announce the unveil of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Here is a fashion trend to look out for – the Jabong Gift Card! Thrilled to announce the launch of the Jabong Gift Card program. A leading fashion portal in India, Jabong.com is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world. 

We are proud to unveil the PC Jeweller gift card – a truly premium and luxurious gift card offering. PC Jeweller started operations in April 2005 with a vision to redefine elegance, allure and style in the form of stunning pieces of jewellery. Starting with one showroom at Karol Bagh, New Delhi, they are today one of the fastest growing jewellery retail chain with 94 showrooms across 74 cities and 20 states.
Building on one of our longest standing relations we are proud to launch the PVR Swipe program. PVR Swipe is a Cash Card program that enables patrons to purchase ticket at box office and buy food & beverages at concessionaire of participating PVR Cinemas. PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 617 screens at 133 properties in 51 cities (18 states and 1 Union Territory).
We are happy to announce the launch of The Serai Gift Card program. Gifting a luxurious one of a kind experience is now just a click away. Explore the picturesque corners of Karnataka with The Serai Resorts Gift Card at their resorts in Chikmagalur, Kabini and Bandipur. The Serai Resorts is inspired by everything around its destination and creates unique experiences based on these inspirations.
Special Presentations at the Conclave
We had a very insightful presentation by Mr. Daniel Wang, Managing Director – Greater China, Blackhawk Network. Mr. Wang’s presentation spoke about the Gift card market in China and gave the audience some sharp insights into one of the world’s largest markets. Learning from each other is a definite way to grow the category and we had the team from Spar Hypermarkets sharing their experiences with the Spar Gift Card. Finally, the 3rd edition of the Qwikcilver Whitepaper was unveiled by the panellists and Shankar, our President of Core Business here at Qwikcilver. You can download the whitepaper here
Brand Promotions for Gift Cards
 
In the month of April, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like Cleartrip, Faasos, Thomas Cook and Four Fountains Spa. After a wonderful “Awesome April” we have “Magnificent May” happening right now! TTK Prestige, BookMyShow, Spar, VLCC and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Magnificent May” offers here.
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Greetings,
 
Another financial year gone and we are heralding the new year with sound beginnings! Starting with the 2018 edition Qwikcilver Gift Card conclave. With just 7 days to go, this truly Future Forward event is all set to redefine the Gifting Category with the most unique and exciting thoughts, ideas and insights into this exciting category. Adding to that excitement was the announcement of the Qwikcilver has been featured by the globally reputed Harvard Business Review as a detailed Case Study showcasing the impeccable network that we have built across both Processing & Distribution and is showcased as a unique & strong Competitive Advantage in the market. 
 
It has become a routine isn’t it where we have new brands hopping on to the Gift Card bandwagon. However, while it may seem routine year on year, trust us, we at Qwikcilver are truly excited every time we launch a new brand. Each and every launch constantly reminds us at to how the gift card is in the thick of the action for every brand and product’s strategy. And did we mention that organizations love our corporate reward programs? Do read on to know more!
 
Continuing from  the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always we eagerly look forward to your comments and feedback! 
Qwikcilver Gift Card Conclave 2018
A week to go for the category defining event – The 2nd edition of the Qwikcilver Gift Card Conclave! This one-of-a-kind gift card conclave will feature thought leaders, brand custodians & experts from the world’s fastest growing consumer, retail brands, corporates & doyens of HR from a gamut of industries. Are you going to be there?
 
New Gift Card Programs
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. The e-Gift Card comes can be had with a minimum value of Rs. 100 and a maximum value of Rs. 10,000. Notably, a maximum of 10 gift cards can be used in one order.
 
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world.  Their product range currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
We are happy to announce the launch of the Tata CliQ Semi Closed Gift & Wallet Program. This is first of a kind program where we have integrated both the Closed Loop and Semi Closed loop program features. This program also marks the introduction our Wallet solution to power the CliQ Cash feature. CliQ Cash is a wallet that holds the promotional gift cards as well as semi closed loop gift cards.
 
Tata CLiQ is a first-of-its-kind Phygital marketplace that combines online shopping with the offline store experience, to serve over one million customers. Within a year from launch, Tata CLiQ is in the Top 10, and one of the fastest growing, e-commerce websites in the country. One can enjoy a seamless shopping experience across desktop, tablet and smartphone while exploring the best Indian and international brands across clothes and accessories, gadgets and appliances. They also provide a unique offline experience through their CLiQ & PIQ, Ship from Store, Return to Store and Order in Store services across 1,000 stores and 50 partner brands to pick up, try on and test, and exchange or return from the instore purchases.
Marching ahead with product launches beyond gift cards, we are pleased to announce the successful integration of our Qwikcilver application with Innosolv’s iDine POS system. The integration has been done in a generic manner that would provide us the flexibility to deploy the application as a single package to our future customers. This integration will now enable the management of the Order to Payment (using prepaid instrument) process end to end.
 
Showcasing the versatility of the Qwikcilver platform, we now provide a complete solution for Food Court Business. This integration also enables the adoption of Qwikcilver solutions for all those Food Courts / Restaurant Chains who are currently using Innosolv iDine POS. Innosolv is a technology company that builds powerful business products and iDine is their flagship ERP product. Built for standalone and multi-chain restaurants, QSRs, cafes and patisseries, pubs and breweries, catering firms, central kitchens and food courts – iDine is a comprehensive business solution that covers multiple parts of the F&B business, from POS, Inventory and Accounting, HR & payroll, Assets and Promotions.
Corporate Reward Programs
Our client – large prominent FMCG company usually ran trade schemes to increase sales. They were looking at running a trade promotion scheme that would see an increase of sales and offer added value through exciting reward options instead of the traditional trade scheme that all companies run.
 
Qwikcilver proposed to run a scratch card-based incentive program. The process was simple and would offer incentive to their channel partners on more purchases. We generated and printed over 50 lakh unique codes to the client. Each unique code was mapped to a reward value ranging from mobile top ups, jewelry, mobile phones and bikes.
 
This unique solution enabled the client to launch a trade promotion and with an intention to increase sales of its products during the peak season. Our client was looking for a simple foolproof system to ensure their channel partners purchased more stock and hence occupy more share of shelf at the retail stores; and the results of this program are speaking for themselves.
Our client is one of the largest and oldest FMCG companies in India. The client was running a traditional channel rewards program and incentivization for their channel partners with cash.  Expectedly they faced multiple issues with incentivization and therefore had approached us to revamp the program and offer more exciting rewards to its channel partners. The request was placed for an end to end channel program. To enable easy redemption, Qwikcilver also provided for call center-based redemption model that is drastically simpler than a website-based redemption.
 
Our in-house design team designed a beautiful welcome kit that contained a gift card personalized with their name and a welcome letter. Regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
The results and the feedback from the channel partners has ensured that the client has confirmed the addition of more regions to the new program and bring all the retailers under the new revamped program.
Brand Promotions for Gift Cards
In the month of March, aptly named Marvelous March, Woohoo collaborated with leading brands to bring out some exciting offers. The offers ranged from 10% to 15% discounts on brands like Cleartrip, Portea, Arvind Brands, BookMyShow, BigBasket and Westside. Following Marvelous March, we have “Awesome April” happening right now! Cleartrip, Faasos, Thomas Cook and Four Fountains Spa are brands vying for eyeballs with their exciting offers! Check out all the “Awesome April” offers here.
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Greetings,
 
In this edition of the Qwikcilver Newsletter we bring to you the latest from the world of gift cards. A highlight this month is the evolution of one of the biggest gift card programs in India to the next level. There is also the omni channel wallet program with one of the biggest retailers in the country. On the brand launches side, we have some more exciting brands giving the customer that much wider a choice.
 
Showcasing our expertise in distribution we present to you two unique and large scale programs which are innovative, flexible and built to the exact requirements of our clients.
 
We are getting closer to the 2018 edition of the Qwikcilver Gift Card Conclave, an event where best of the Industry come together to shape the future and redefine the Gifting Category. So, go ahead, click on the links and add the event to your calendar!
 
As always bouquets and brickbats are welcome!
 
New Gift Card Programs
We are excited to announce the launch of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Shopping at Shoppers Stop just got easier. The Qwikcilver Gift Card program with Shoppers Stop has moved on to the next phase of engagement with the launch of the Shoppers Stop omni channel wallet. With this new feature customers of Shoppers Stop can now use Shoppers Stop Wallet to pay for their purchases- across the online and offline platforms – at the stores, on the site and on the mobile app. We are extremely proud to see our truly omni channel solution being put to use by one of India’s most loved brands and ensuring that the customer gets a uniquely seamless shopping experience.
Here is a Spring 2018 fashion trend to look out for – the Jabong E-Gift Card! We are excited to announce the launch of the Jabong.com E-Gift Card program. On receiving the Jabong E-Gift Card, one can add the card to their account and subsequently complete their purchase through that card. A leading fashion portal in India, Jabong.com is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Asked to Just Do it and we did it! We are thrilled to announce the launch of the Nike Gift Card powered by Qwikcilver. As a global leader engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services, Nike requires no introduction. This launch warranted three implementations under a single brand as we had to integrate the Qwikcilver Gift card platform with three different POS systems between the franchises. The result of this integration is that we have brought together over 150 outlets of Nike spread across India under a single Gift Card.
Continuing to show our expertise in meal card programs, we are happy to announce the launch of the Qwikcilver powered Rozzana Meal Card Program at Flowserve India Controls Private Limited. This is an extensive program covering more than 600 employees of Flowserve at one of their locations in Bangalore. The program is on course for further expansion to two more locations of Flowserve and thereby bringing to their employees a whole new meal card experience.
New Corporate Reward Programs
One of the world’s largest global confectionery brands reached out to Qwikcilver to revamp their existing channel partner program and enrich it by offering exciting rewards to its channel partners. The client had requested an end to end channel program including enrolment of members to fulfilment of final rewards. Our innovative and flexible solution allowed the client to achieve this exact goal and keep their channel partners engaged and incentivised. This unique program also achieved a greater goal as the client chose to showcase their confidence in our solutions and our team by partnering with us for their additional large-scale programs. 
 
Our client, a leading nationalized bank, was looking to run a consumer rewards program that incentivized customers who increased usage of their premium credit cards. Customers could visit the link provided and view selected brand vouchers. To provide a seamless user experience, the customer had to enter only the coupon code and click on buy to place the order for the voucher which would be sent to his/her mobile number. Additionally, to avoid any misuse only eligible customers could claim the voucher and the second layer of security involved the customer using the exact card to pay a nominal fee on the redemption portal to claim the voucher. This would ensure that the client could track the final recipients of the voucher. 
Qwikcilver Gift Card Conclave 2018
Don’t miss out on the most defining event of the industry. The 2nd edition of the Qwikcilver Gift Card Conclave is coming. And with just a click, add this event to your calendar. Because you know what they say about the early bird, don’t you?
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