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‘Ah, the long tail of retail still wags!’ Chitti would have said in 2.0. The market is hurtling towards the end of another holiday season, which means that shoppers have one final lap of ‘spending act’ left in them.


‘To celebrate is to gift. To gift is to gift a gift card,’ Yoda would have professed.

After the joyous Navarathri, Vijaya Dashami, Ayudha Pooja and Durga Puja, Diwali lit our homes. The festive season is well and truly upon us. Customers have already started gifting their loved ones.


This October has ‘opened’ on a bright note. We are on an opening spree: half a dozen gift card stores, on some of the prominent marketplaces out there. This, apart from powering the gift card programs of our newer customers, not to forget the big announcement regarding our future…


Why now, after all these weeks? Some of you might ask.

But let’s ask ourselves: are our ‘zero-hour’ donations enough to improve the livelihood of people affected by the flood, at a structural level? The need of the hour is to provide sustenance for our kith and kin, many of whose lives may not be the same anymore.



Amidst a great spell of rains across India, here we are bringing more developments from the world of Gift cards. Showcasing our future-ready and easy-to-launch solutions are the two new launches this month and an all-new cross-promotion venture with one of India’s most loved brands. On the corporate reward solutions front, we are pleased to highlight an innovative marriage of a unique consumer promotion solution and a cross promotion initiative.
As usual, we continue to bring out some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
Bouquets or brickbats, we eagerly look forward to all your feedback!
New Gift Card Program Launches
A double launch announcement! One of our oldest clients have now updated their partnership with us by launching their brand new Physical Gift Card as well as the Nykaa Wallet program. The wallet program signifies that brands now want to be future ready and Qwikcilver makes that transition happen as smoothly as possible.  The Nykaa wallet is now available on their app and will be soon integrated to their website experience as well. is one of India’s premier online beauty and wellness destination. They offer beauty and wellness products for men and women with a  hassle-free shopping experience. Their virtual makeover tool, beauty advice and assistance on the phone, free expert advice and articles on beauty trends and tutorials and celebrity looks have added immense value for the customer over the years.
From the city of Nizams comes a Gift Card fit for royalty. We are pleased to announce for the first time ever, the launch of a Gift Card program for a brand synonymous with pearls and pearl jewellery – Sri Jagdamba Pearls gift card. Sri Jagdamba Pearls, famous for Pearls & Pearl Fusion Jewellery are one of the first retailers of Pearl Jewellery in the city of Hyderabad.  They source the world’s best pearls and incorporate innovation & technology to maintain a high customer reach. With uncompromising customer service, convenient shopping modes, lifetime Pearl guarantee Sri Jagdamba Pearls offers their customers beautiful, unique, unmatched, and certified jewellery that can be worn during all occasions and all age groups.
Cross Promotion Initiatives
The latest in the list of our unique  cross-brand promotion initiatives involves the retail arm of Titan Company Ltd. Yes! We are talking about the World of Titan. As a part of the initiative, every customer who makes a minimum purchase of Rs. 5000 at any of the World of Titan stores, receives a conditional voucher of some of the leading brands across categories such as Electronics, Travel & Hospitality, Apparel, Fashion & Accessories. The end consumers can redeem their vouchers at any of the stores of the respective brands. This cross-brand initiative highlights yet another capability of Qwikcilver in helping brands across categories engage with each other’s customer bases.
Corporate Reward Solutions – Consumer Promotions
Qwikcilver has designed a unique consumer promotion program for the client, who is one of the leading global electronics and home appliances company, with a significant pan-India presence. This consumer promotion program was designed for the client, as a run up to the Indian Independence Day falling on the 15th of August 2018. As a part of the program, every customer who makes a minimum purchase of Rs.25000 at any of the company showrooms, receives a mix of assured and conditional vouchers  from some of the leading brands in India. Qwikcilver designed an end to end program which included cherry picked brands (plus their voucher offers) that would complement the client’s product offerings. At the other end of the spectrum, we provided the client’s consumers the option of redeeming the vouchers online from a custom microsite, in addition to redemption through physical means. The program allowed our client, as well as the participating brands, to engage with the customer and marry consumer promotion initiatives with cross promotion activities. 
Brand Promotions for Gift Cards
In the month of June, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Jolly June” campaign. The offers ranged from 5% to 20% discounts on brands like Cleartrip, SPAR, The Serai, BookMyShow and Thomas Cook. After a successful “Jolly June” we have “Joyful July” happening right now! Cleartrip, Spar, Sri Jagadamba Pearls, MakeMyTrip and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Joyful July” offers here.

After the searing heat of the great Indian summer, the rains are upon us here and so are new gift card avenues and partnerships. Along with new launches we are also showcasing Qwikcilver’s futuristic solutions that are radically changing traditional rewards in corporate gifting giving organizations options like never before.
If you have missed the conclave earlier, worry not. We had some engaging panel discussions at the Qwikcilver Gift Card Conclave 2018 and you can check them out on our YouTube channel as well.
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
As always, we eagerly look forward to your comments and feedback!
New Gift Card Program Launches
Woohoo! India’s most loved Gift Card Superstore now has a new addition! The Brand Factory E-Gift Card is now available on the Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Brand Factory offers more than 200 Indian and International brands across men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more. 
More ways to buy your favourite gift cards! Excited to announce the launch of our brand-new Gift Cards Store on the Little app. The Little app, brought to us by Little Internet Pvt Ltd. is a hyper local deals discovery platform connecting customers and merchants across services like restaurants, spa, salons, activities, etc. It helps customers discover fantastic offers at their favourite outlets and become a sales channel for offline merchants. Once a consumer finds a deal that catches their fancy, they pay for it through the app, and go to the merchant location to redeem it. Little offers 50,000+ deals across 20,000+ merchants and all major cities like Delhi, Bangalore, Pune, Kolkata, Mumbai, Hyderabad, Chennai on both and Little App.
Corporate Reward Solutions
Our client is one of the largest and oldest FMCG companies in India and globally. The client had an existing channel rewards program and were using credit notes to incentivize their channel partners. This outdated program led to multiple issues operationally and internally in the smooth running of the program. Qwikcilver stepped in to revamp the program and offer exciting rewards to its channel partners with an end to end channel program. We also added greater value to the client by cleaning their database. To enable easy redemption for the partners from across India, Qwikcilver also provided for call center-based redemption model that is remarkably simpler than a website-based redemption.
Our in-house design team designed beautiful collaterals in the form of program manuals and brochures. We kept the channel partners in loop with regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
Our futuristic solutions couple with our commitment to the business needs of the client meant that the client would soon be adding more regions to the new program and would be bringing all the retailers under the new revamped program making this program one of the biggest in terms of GMV
Brand Promotions for Gift Cards
In the month of May, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like MakeMyTrip, SPAR, The Serai, BookMyShow, TTK Prestige and VLCC. After a successful “Magnificent May” we have “Jolly June” happening right now! Cleartrip, Spar, Thomas Cook, and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Jolly June” offers here.
QCGC18 Expert Panel Discussions
We had the best of the experts in the Gift Card category from India and beyond at the 2nd Edition of the Qwikcilver Gift Card Conclave.  If you have missed the conclave, worry not as you can now check them out at your leisure on our YouTube channel. Subscribe now to hear latest in the Gift Card space from the best. Click here!

The great Indian summer is well and truly upon us. In salubrious Bangalore though we deliberately took the heat up a few more notches.  Why you ask us? Well, with the 2nd Edition of the Qwikcilver Gift Card conclave this was bound to happen!
The second edition of the Qwikcilver Gift Card Conclave kicked off with greater expectations after a successful and enriching event last year. This year the conclave was held on 18th of April at the JW Marriott hotel in Bangalore. As the only event of this type in  Asia, this year also saw some of the best minds come together from across the world to discuss and share insights with the Future Forward road-map.
The Conclave also saw the launch of new gift card programs that keep adding to our ever-growing portfolio of brands. All these new launches reaffirm the revolution happening in the Gift Card category in India and how every brand wants a piece of it.
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
As always, we eagerly look forward to your comments and feedback!
Panel Discussions
Pratap, our Co-founder and CMO started off the event and the participants were warmly welcomed Kumar Sudarshan, our Co-founder & CEO. Having set the ball rolling, there was buzz amongst the audience comprising CXOs of leading brands and industry stalwarts eagerly looking forward to some engaging conversations. Apart from the leading Indian brands like the Future Group, Taj Hotels, Landmark Group, Flipkart amongst the others, this year’s conclave also the participation from across the oceans, specifically brands like Woolworths, Valirams, and partners like Blackhawk Network Direct Service and Icolumn. The Panel discussions were wide ranging. The “Rise of the Gifting Planet” focused on the growth of the Gift Card category from both the Indian as well as the Global perspective. “Creating Covfefe Gifting Experiences”, which was the title of the next panel discussion focused on the leveraging technology in gifting as well as straddling disruptions. Keep watching this space, we have more detailed reports on the panel discussions coming up for you.
New Gift Card Program Launches at the Conclave
We are proud to announce the unveil of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Here is a fashion trend to look out for – the Jabong Gift Card! Thrilled to announce the launch of the Jabong Gift Card program. A leading fashion portal in India, is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world. 

We are proud to unveil the PC Jeweller gift card – a truly premium and luxurious gift card offering. PC Jeweller started operations in April 2005 with a vision to redefine elegance, allure and style in the form of stunning pieces of jewellery. Starting with one showroom at Karol Bagh, New Delhi, they are today one of the fastest growing jewellery retail chain with 94 showrooms across 74 cities and 20 states.
Building on one of our longest standing relations we are proud to launch the PVR Swipe program. PVR Swipe is a Cash Card program that enables patrons to purchase ticket at box office and buy food & beverages at concessionaire of participating PVR Cinemas. PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 617 screens at 133 properties in 51 cities (18 states and 1 Union Territory).
We are happy to announce the launch of The Serai Gift Card program. Gifting a luxurious one of a kind experience is now just a click away. Explore the picturesque corners of Karnataka with The Serai Resorts Gift Card at their resorts in Chikmagalur, Kabini and Bandipur. The Serai Resorts is inspired by everything around its destination and creates unique experiences based on these inspirations.
Special Presentations at the Conclave
We had a very insightful presentation by Mr. Daniel Wang, Managing Director – Greater China, Blackhawk Network. Mr. Wang’s presentation spoke about the Gift card market in China and gave the audience some sharp insights into one of the world’s largest markets. Learning from each other is a definite way to grow the category and we had the team from Spar Hypermarkets sharing their experiences with the Spar Gift Card. Finally, the 3rd edition of the Qwikcilver Whitepaper was unveiled by the panellists and Shankar, our President of Core Business here at Qwikcilver. You can download the whitepaper here
Brand Promotions for Gift Cards
In the month of April, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like Cleartrip, Faasos, Thomas Cook and Four Fountains Spa. After a wonderful “Awesome April” we have “Magnificent May” happening right now! TTK Prestige, BookMyShow, Spar, VLCC and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Magnificent May” offers here.