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New Delhi :As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes.
 DiwaliGiftCards
The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations—startups or the established players—this festival season. Payment solutions provider Pine Labs, e-gifting platform QwikCilver, online gifting platform Giftxoxo and office supply e-commerce portal Zoffio, believe that this trend is here to stay and many corporates are likely to adopt this mode in the coming years. “The instant gift delivery without any logistics cost coupled with the delight of receiving ‘Gift of Choice’ is what gives an edge to PineGift over traditional gifts. Corporates get easy, simple, one step medium to cater to the diverse expectations of the entire spectrum of recipients,” Pine Labs CEO Lokvir Kapoor said. Kapoor noted that “digital gifting solutions are not confined to startups or new-age companies, rather big conglomerates like Samsung, Max Bupa, Master Card, British Airways, Airtel, Universal Sompo etc are realising the value that PineGift digital gift platform imparts”. In case of Pine Labs, the gift recipients using the digital medium of the web or a mobile app, get to choose their gift vouchers from 100 plus leading brands like Big Bazaar, Croma, Cinepolis, Kaya, Planet M, Spice Hotspot, Godrej Natures Basket, Mainland China, Pizza Hut etc and online stores like Flipkart, Amazon, Jabong, Makemytrip, Myntra etc. “Digital Gift cards are the fastest growing mode of Gifting with Qwikcilver. The e-gift cards bring together freedom of choice and convenience in gifting and offer the recipient the freedom to choose what he wants. “The e-gift cards can be customised with personalised images and greeting messages and can be given to the employees and clients,” Qwikcilver Founder & CEO Kumar Sudarshan said. By digital gifting, the entire logistics overhead is taken away, infinite personalisation is possible and there is a significant saving in the operational costs, he added Source: siasat
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As Diwali approaches, gifting has got an e-overhaul, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations — startups or the established players — this festival season. Payment solutions provider Pine Labs, e-gifting platform QwikCilver, online gifting platform Giftxoxo and office supply e-commerce portal Zoffio, believe that this trend is here to stay and many corporates are likely to adopt this mode in the coming years. “The instant gift delivery without any logistics cost coupled with the delight of receiving ‘Gift of Choice’ is what gives an edge to PineGift over traditional gifts. Corporates get easy, simple, one step medium to cater to the diverse expectations of the entire spectrum of recipients,” Pine Labs CEO Lokvir Kapoor said. Kapoor noted that “digital gifting solutions are not confined to startups or new-age companies, rather big conglomerates like Samsung, Max Bupa, Master Card, British Airways, Airtel, Universal Sompo etc are realising the value that PineGift digital gift platform imparts”. In case of Pine Labs, the gift recipients using the digital medium of the web or a mobile app, get to choose their gift vouchers from 100 plus leading brands like Big Bazaar, Croma, Cinepolis, Kaya, Planet M, Spice Hotspot, Godrej Natures Basket, Mainland China, Pizza Hut etc and online stores like Flipkart, Amazon, Jabong, Makemytrip, Myntra etc. “Digital Gift cards are the fastest growing mode of Gifting with Qwikcilver. The e-gift cards bring together freedom of choice and convenience in gifting and offer the recipient the freedom to choose what he wants. “The e-gift cards can be customised with personalised images and greeting messages and can be given to the employees and clients,” Qwikcilver Founder & CEO Kumar Sudarshan said. By digital gifting, the entire logistics overhead is taken away, infinite personalisation is possible and there is a significant saving in the operational costs, he added. Source: Business Standard
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Every week, we look at the way leaders from different fields use technology in our regular column, Personally Tech. It’s a chance to look at how people who run some of the most high profile technology businesses operate, and we’ve checked out the gadgets used by people heading startups like JabongFabfurnish, and Ola. Pratap Thoppil This week, we speak to Pratap TP, the CMO of Qwikcilver, one of the leading gift card providers in India, whose gift cards are used by online stores such as Flipkart, Amazon, and offline chains such as FabIndia and Titan. Here’s a look at the apps and gadgets that power Pratap TP’s life. Describe your technology setup – what computer/ phone/ tablet/ camera/ gaming console/ other gadgets do you use? Pratap TP: The common thread across all kinds of technology I use is to make communication with colleagues and our customers as seamless and smooth as can be. Gadgets have helped to be as close to the market as can be – without having to always travel or even step out of office or home. I use my Lenovo Thinkpad laptop – that has served me well. I’ve used different Thinkpads over time, but I’m loyal to the brand. My personal and official mobile phone is a One Plus One, gifted to me by my wife before a recent family trip. My Sony Cybershot and Sony Handycam are both gathering dust at home with their usage dropping significantly over the last year, thanks to smartphones. What are three apps (mobile/ tablet or PC/ Mac) you cannot live without? Pratap TP: Most of my gifting, shopping, and dining happens on our own Woohoo gifting app (review). WhatsApp has become a dreaded app for me – I get forced into zillions of groups – but I can’t do without it. Truecaller app is one very important app – it helps to weed out unimportant calls that take up so much time otherwise. Which is the one gadget (other than your phone) you never travel without? Pratap TP: Apart from the phone, my Sony Cybershot and Sony Handycam are gadgets I travel with. It helps capture moments for posterity – all the more to aid to my rapidly cluttered memory for names and faces – though I’m using them less and less these days as phones are getting better. What is your dream gadget/ technology setup? Pratap TP: A gizmo that helps me travel without actually travelling… giving me the same physical, sensory, and emotional experience as actual travel does. I would love teleporters like in Star Trek, to be able to say, “Beam me up Scotty,” and be done with the commute. Think about it – you would avoid physical travel, with bleary red eyes and messy traffic snarls. How has technology changed the way in which you work? Pratap TP: On the personal front, technology means I peacefully coexist with my work, my friends and family, and entertainment, all on a single screen. Our technology platform also allowed our business to exist, so technology entirely defines the way I work. Source: Gadget.ndtv
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2015
As appeared in Tribune.india by Somrita Ghosh.  

Sweets, dry fruits are passe as e-coupons, apps are in vogue this Diwali Corporate gifting has got an e-overhaul this Diwali, with online coupons and mobile apps for choosing gifts of one’s own choice becoming popular in place of stereotype gifts like sweets and dry fruit boxes. The digital gifting solutions are not only confined to startups or new-age companies, but big conglomerates are also preferring this mode for their corporate gifts. These apps and coupons can be accessed and utilised on any digital platform, such as computers or mobiles, and are becoming popular across all kinds of organisations startups or the established players this festival season.

Payment solutions provider Pine Labs, e-gifting platform QwikCilver, online gifting platform Giftxoxo and office supply e-commerce portal Zoffio, believe that this trend is here to stay and many corporates are likely to adopt this mode in the coming years. The instant gift delivery without any logistics cost coupled with the delight of receiving ‘Gift of Choice’ is what gives an edge to PineGift over traditional gifts. Corporates get easy, simple, one-step medium to cater to the diverse expectations of the entire spectrum of recipients, Pine Labs CEO Lokvir Kapoor said. Kapoor noted that digital gifting solutions are not confined to startups or new-age companies, rather big conglomerates like Samsung, Max Bupa, Master Card, British Airways, Airtel, Universal Sompo etc are realising the value that PineGift digital gift platform imparts. In case of Pine Labs, the gift recipients using the digital medium of the web or a mobile app, get to choose their gift vouchers from 100 plus leading brands like Big Bazaar, Croma, Cinepolis, Kaya, Planet M, Spice Hotspot, Godrej Natures Basket, Mainland China, Pizza Hut etc and online stores like Flipkart, Amazon, Jabong, Makemytrip, Myntra etc.

Digital Gift cards are the fastest growing mode of gifting with Qwikcilver. The e-gift cards bring together freedom of choice and convenience in gifting and offer the recipient the freedom to choose what he wants. The e-gift cards can be customised with personalised images and greeting messages and can be given to the employees and clients, Qwikcilver Founder & CEO Kumar Sudarshan said. By digital gifting, the entire logistics overhead is taken away, infinite personalisation is possible and there is a significant saving in the operational costs, he added. Today, not only startups but other big corporates are  also catching up with the trend of coming up with innovative gifting ideas. For instance, an online gift voucher makes an employee more happy than a gift chosen by a company as they are given the liberty to choose what they want without even stepping out. The trend is to flaunt ideas and all new-age companies understand this, Zoffio Founder & CEO Abhishek Kamani said.

Digital gifting solutions have solved all the problems associated with traditional gifting like delivery, choice. Moreover, the receiver gets the gift over an e-mail/mobile and can choose the gift of his/her choice. This is a trend which is catching up across small and large companies. Except for some traditional manufacturing or factory set-ups where a large number of employees or stakeholders are not that digital savvy yet, the adoption of digital gifting solutions has been really very high, Giftxoxo co-founder Manoj said, adding that over past three years, they have sold digital gifting solutions to over 200 clients.
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2015
WoohooGifting
As appeared on techinasia.com by Nikita Peer

Last diwali Ritwik Sharma’s employer gifted him a dinner set. Expensive cutlery. A nice gesture, but it’s the seventh dinner set he owns, so it’s destined to wind up in his storeroom. Shreya Momaya dreads weddings- not because she can’t decide what to wear, but because she suffers from “can’t decide what to gift” syndrome. Bangalore-based Qwikcilver launched Woohoo, a gift card store aimed at solving this problem. Woohoo has partnered with brands from 400 cities to give the gift receiver a choice of buying from categories like kitchenware, apparel, and jewellery. The cards can also be redeemed for experiences like a trip to the movies, dining out, visiting a spa, or travel. “Gift cards have emerged as the preferred gifting option for trendy and tech-savvy early adopters seeking novelty. Woohoo embodies all the joy, fresh vibrancy, and positive imagery needed for any gifting occasion,” says Qwikcilver co-founder Pratap TP.

Woohoo’s gift cards can be delivered to loved ones via SMS, email, or Whatsapp as well as physically. The startup has partnered with 150 online and offline brands including Shoppers Stop, Lifestyle, Titan, Madura garments, Croma, Pizza Hut, Makemytrip, Flipkart, and Amazon. Woohoo says it will add 1,000 new brands in the next year. The goal is to offer enough variety that anyone can find something they want. The gift cards can also be decorated using a variety of colourful templates and personalization options of photos, stickers, or messages to add a special tinge. There are occasions-based themes like birthdays and anniversaries or festival occasions like Diwali and Christmas. The startup recently acquired Sourcen, a mobile technology developer. The deal was actually an acqui-hire of sorts that added a team of dozen mobile app developers who were instrumental in launching Woohoo.

Unexplored territory

Qwikcilver, a six-year-old startup, was founded by Pratap TP and Kumar Sudarshan, engineers from India’s premier institutes BITS-Pilani. Back then, gift cards as a consumer-driven business was non-existent in India. Qwikcilver initially focused on developing tech tools for providing stored-value-card solutions and gift cards to retail brands. With a flexible SaaS platform, the startup manages the entire gift card program for retailers including design, storage, and transactions pertaining to it. “The biggest challenge was driving adoption at multiple levels – enterprise level, business unit level, cross functional level, and ultimately by the consumer,” says Pratap. “The excitement for a startup is only triggered by the complexity of the game on hand. The pavement pounding over the years and the confidence reposed in our platform and by our customers through the years has driven our mission,” he adds.

Qwikcilver is the first startup in India that’s backed by Amazon. Last year, the startup secured US$10 million in a funding round from Amazon and existing investors Helion Venture Partners and Accel Partners. Qwikcilver claims it is the only player in the global arena that operates in an integrated manner – across offline and online brands, retailers, and corporates. The startup addresses a market that is handled by multiple players internationally – Ceridian SVS for physical card processing, Cashstar for digital card processing, Blackhawk and Incomm for distribution are some of the players in the international segments. “We are doing what VISA and MasterCard have done for the credit card industry,” says Pratap. Qwikcilver processes 50 million transactions across physical cards, digital cards, and mobile based engagements annually in India. It claims the annual gross value of these cards is INR10 billion (US$151 million). Some of its clients include Arvind retail, Madura Garments, Flipkart, Cleartrip, and Amazon. The startup plans to add 100 international brands mainly from Middle East and Asia Pacific. “Woohoo would be an anchor to drive additional sales and footfalls for our strategic partner stores with an app based shopping experience,” says Pratap. The market size of the gifting industry is US$30 billion in India. “Digital gift cards are the fastest growing mode of gifting,” says Pratap who claims to have captured a 90 percent market share. In India, gifting has been given a center-stage during festivals and marriages. Since gift purchases take place within two days of the event, instant gifting options are poised to grow. 
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E-gifting platform QwikCilver has launched e-gift and gift card store Woohoo.in, which it claims will work across 400 cities and over 150 brands, online and offline. The website has basically been consolidated from and will redirect from its previous offering GiftBig, its users will be migrated to Woohoo.in. Giftbig is now Woohoo The company plans to add 1,000 new brands across categories in the next year and currently has gift cards from Shoppers Stop, Lifestyle, Tata Trent, Titan, Madura Garments, Croma, Cafe Coffee Day, Pizza Hut, Makemytrip, Cleartrip, Thomas Cook, Flipkart, Amazon, Myntra, PVR Cinemas among others. The platform will let users customise plastic and e-cards for multiple occasions and can be redeemed across online and offline stores, also using the mobile app. QwikCilver claims to have around 90% of the prepaid and gift card market share, with over 100 brands across 20 categories like apparel, jewellery, dining, spa and travel among others. It claims to process over 50 million transactions annually across physical and digital cards across desktop and mobile in over 300 towns and cities. Woohoo app: In April this year, after receiving a $10 million injection of funds from Amazon Asia Pacific, Accel Partners and Helion Venture Partners, Quikcilver launched a loyalty rewards points, gift card and virtual wallet app. The Woohoo app lets users pay through mobile online and offline and has partners in brands like Levi’s, Cafe Coffee Day, Cleartrip, Myntra, Payback and MobiKwik among others. RBI wallet license: QwikCilver had secured a five-year prepaid mobile wallet license from RBI in August 2013 along with Mobikwik and Paytm. Amazon’s investment gave it access to QwikCilver’s semi closed wallet system, which would allow them to offer customers a digital wallet service for purchases from the site. In March, Sanjay Tambwekar joined QwikCilver Solutions as its CTO. QwikCilver said that Tambwekar’s experience across technology practices would help QwikCilver to scale up their product platform suite and grow their enterprise architecture, e-commerce and m-commerce. Set up in 2007, QwikCilver provides stored value card solutions to retail and corporate customers. It claims brands like Van Heusen, Shopper’s Stop, Peter England, Yahoo India, Nike, CCD, Levi’s, Microsoft among others as customers. QwikCilver provides gift, loyalty, discount, frequency, corporate campus and credit cards through its SaaS platform enabling a minimal upfront investment. Sourcemedianama.com
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Woohoo Gifting Qwikcilver Solutions, India’s pioneering Gift Card Company has announced the launch of Woohoo.in, India’s First Fully Integrated Mobile Responsive Online Gifting superstore. The platform aims to be a one stop destination for consumers for personal and occasion based gifting, and will allow them to choose from a wide array of gift card brands. The newly launched platform is mobile responsive, and enables consumers to transact from any mobile device, and gift on-the-go. Through Woohoo.in, customers can send and receive gifts across more than 400 cities with the choice of 150+ trusted brands – be it offline or online, while also enabling the gift recipients to have the freedom to choose their own product and brand seamlessly. The platform gives consumers choices of gifting options not only in terms of brands but also allow them to choose from 20+categories including apparel, jewellery, home needs and so on. One can even gift experiences such as an entertaining day at cinema, exquisite fine dining, a relaxing spa or fun filled travel escapades. Woohoo.in has partnered with leading retail chains and brands including Shoppers Stop, Lifestyle, Tata – Trent, Titan, Madura garments, Croma, Cafe Coffee Day, Pizza Hut, Makemytrip, Cleartrip, Thomas Cook, Flipkart, Amazon, Myntra, PVR Cinemas and many more. Commenting on the launch, Pratap T.P. Co-founder and CMO, Qwikcilver said, ‘Gift cards have emerged as the preferred gifting option by trendy and tech-savvy early adopters seeking novelty. The Woohoo brand embodies all the joy, fresh vibrancy and positive imagery needed for any Gifting occasion. Woohoo.in showcases and epitomizes the Indian consumers Gifting aspirations and needs today with this novel online destination.” He further added, “The platform offers a unique Mobile gifting experience with a wide range of gifting options, instant Gifting delivery and multiple modes of gratification. Giftbig.com, the ecommerce site for Gift cards will seamlessly migrate into Woohoo.in. The consumer base of Giftbig.com would be redirected to our new Woohoo.in site. Woohoo.in is looking at adding 1000+ new brands across categories in the next one year. Woohoo.in provides consumers quick access to gift cards of reputable brands, both plastic and e-cards. The extensive personalization feature allows consumers to customize their gifts for various personal occasions ranging from Birthdays, Anniversaries; and festival occasions like Diwali, Raksha Bandhan and many more, making the whole process of selecting and buying a gift much simpler. The gift cards can be redeemed at the online and offline stores and also used to shop at thousands of new places using the Woohoo mobile app. Gift cards are a 3000 crore industry in India. Qwikcilver has established and reinforced the Prepaid & Gift Card Qwikcilver Network in Indian retail – with close to 90% share of the customer engagements across 100+ power brands in 20 consumption categories. The Qwikcilver Network has grown by 300% year-on-year for the last 4 years and currently processes over 50 million transactions across physical cards, digital cards and Mobile based engagements across card transactions annually in 300+ towns & cities. Qwikcilver recently launched one-of-its-kind innovation in retail, Woohoo App that aggregates multiple payment options in a single platform, for consumers to transact at various retail outlets – offline and online. Consumers can use Woohoo as the single Mobile App for their transactions, be it buying in retail, having a meal in a restaurant, or buying a ticket online. Qwikcilver Solutions, is a single-stop provider for all kinds of stored value card based solutions for Retailers, service providers and corporates (to power convenience and operational efficiency programs like Campus Cards, Incentives and Benefits Card).Qwikcilver is well poised to enable its customers derive the maximum benefit out of the card programs. Qwikcilver’s mission is to play a transformational role in driving footfalls and transactions across offline & online segments with innovative technology powered solutions. Qwikcilver has pioneered and established significant leadership of the Prepaid & Gift Card category in India. Through Woohoo, Qwikcilver is targeting the end consumer by giving them maximum benefit out of available currency options. Source: techstory.in
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GiftBig.com, run by Bangalore-based QwikCilver Solutions Pvt Ltd, has been re-branded to Woohoo.in, as it seeks to morph into a mobile-first online gifting superstore for consumers. “The (new) platform offers a mobile gifting experience with a wide range of gifting options, instant gifting delivery and multiple modes of gratification. Giftbig.com, the e-commerce site for gift cards will seamlessly migrate into Woohoo.in. The consumer base of Giftbig.com would be redirected to our new Woohoo.in site,” said Pratap TP, co-founder and CMO of QwikCilver. The company will continue to provide the back-end technology for B2B transactions related to plastic gift cards, loyalty cards, code programmes and social media gifting of various brands, said Pratap. Moreover, the desktop version of woohoo.in will also lend itself to gifting transactions. Pratap further stated that Woohoo is looking to add more than 1,000 new brands across categories in the next one year. Woohoo.in provides consumers with gift cards of reputable brands that can be redeemed at online and offline stores. These can also be used to shop on Woohoo mobile app, which was launched in May this year to enable aggregation of payment options and to pay retail outlets through mobile. The app allows retailers to accept multiple currencies. Similarly, it would allow currency partners like Oxigen wallet and loyalty rewards programme points under Payback to be accepted across thousands of retailers. Qwikcilver was founded in 2008 by the duo of Pratap and Kumar Sudarshan. It works on a Software-as-a-Service model (SaaS), enabling customers to launch the stored value card program with minimal upfront investment and provides suite of services to create, deploy and manage the programme. Last year, the company had raised $10 million in a funding round led by e-commerce giant Amazon. The firm’s existing investors Helion Venture Partners and Accel Partners also participated in the round. The company claims that the Qwikcilver network has grown by 300 per cent year-on-year in the last four years and that it currently processes over 50 million transactions across physical cards, digital cards and mobile-based engagements. At present the gift-card market in India is estimated at $500 million (over Rs 3,000 crore) and projected to treble over the next two years. Recently, Mumbai-based GCI Network Pvt Ltd, the company behind the online gifting platform GiftCardsIndia, had raised an undisclosed amount in funding from Blume Ventures and Google India head Rajan Anandan in December last year. It also acquired social gifting venture Giftery for an undisclosed amount. Sourcetechcircle.vccircle.com
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Woohoo app is one of the most useful apps for people who need to carry out more financial transactions. But, it also assists you when you need to pay at your preferred restaurant or making an online payment.

Woohoo App

Apart from Woohoo app, the other couple of well-known similar apps are Freecharge and Paytm. These apps also serve the same purpose as that of Woohoo. They can be used for recharging purpose or online purchases. So, if you are using more such virtual wallets, you have to keep a track of all these apps separately. The cons of using such wallets are:
  • Remaining in the know of the status individually
  • Suppose, you are short of bucks in one of the wallets, you won’t be able to make up for the lesser amount from any other wallet (even if you own that)
  • You must either have a debit card or a credit card to refill your wallet
Well, this indeed sounds pretty much full of hassles.

The Advantage of Having Woohoo

And this is where Woohoo app comes in the picture – of course if you wish to manage your virtual wallets more efficiently. The advantage of having Woohoo app is to do away with the problem of handling several cards at the same time. It brings under one roof all of your virtual wallets. The upside is that you can use the money from here to pay for those offline retailers, who may not support individual wallets.

Woohoo Supports…

The Woohoo app supports Oxigen Wallet, MobiKwik, Payback points as well as GiftBig reward points. This gives you more options/reasons to have the Woohoo app. This is one of the best alternatives to shopping, swiping cards, restaurants, malls and even spas. “You can add currency partners like MobiKwik, Oxigen, Payback and HiFives to Woohoo” Woohoo has as many as 80 brands registered with them that allow you to shop by having spend codes. These codes can be used in excess of 4000 outlets. Woohoo Wallet

Doing More with Woohoo App

After installing the app on your Smartphone, you won’t have to carry all your cards with you always – but remember, it will apply only for the supported merchants. The USP of the app is that it displays the balance in each of your account on a single page. So, there’s no need to keep in mind the balance in every account separately.

How Woohoo Can Be More Helpful?

The beauty of the Woohoo app is that you can use multiple wallets to pay for a single purchase only. For example, if you only have Rs. 500 in one of your wallets, say, HiFives, and you need to pay Rs. 700, that shouldn’t be an issue still. You can use another wallet like Oxigen or MobiKwik to pay the rest of the amount. Or, you can use you Payback points to make up for the amount to be paid.

On Which OS Does Woohoo Work?

The app is currently available only on Android. You can download Woohoo Google Play store. Woohoo app will soon be available on Windows Phone and iOS. Source: Gadgetgarrio.com
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Woohoo App Review: One Place for All Your Cards and Virtual Wallets
Digital Wallets like MobiKwik and Oxigen are steadily becoming more useful, whether you want to send money to someone you know, or you have to make a payment at your favourite restaurant. Others like Paytm and Freecharge are also popular for recharges, or for using services like Uber taxis, or making payments on sites like BookMyShow and Foodpanda. The catch is that each of those exists independently – you have to keep track of your balance in around half a dozen different virtual wallets already, and if you’re running short of money in one of them, you can’t make up the shortfall from another wallet; you have to use your credit or debit card to refill the wallet instead. Woohoo, by online gift card platform Qwikcilver, is one of the apps that wants to solve this problem, by aggregating your virtual wallets into one place, and allowing you to use the funds stored there to make payments at offline sellers who might not support the individual wallets as well. For now, Woohoo supports MobiKwik, Oxigen Wallet, Payback points, and GiftBig reward points. You can use this money as an alternative to swiping cards, making payment at offline stores for shopping, restaurants, spas, hotels and even at some online portals. There are over 80 brands registered with Woohoo, where you can shop by generating spend codes that can be used at more than 4,000 outlets. You can see the full list of supported shops on Woohoo’s website. woohoo_cards.jpg You can install the app on your phone, and leave the credit or debit cards at home and pay via Woohoo – at supported merchants anyway. What makes Woohoo appealing is that you don’t need to remember which account has what balance, as the app displays the amount stored in all the different wallets in one page. It also allows you to combine them to make purchases. How does this work? Simple – let’s say you go to Shopper’s Stop to buy something, and get a bill of Rs. 1,000 – now, you choose the payment option in the app, and select a wallet (say MobiKwik). Once the code is generated, you can share this with the cashier who enters it manually to make your payment. If your MobiKwik account has only Rs. 800, it’s not a problem, as you can pay the remainder with money stored in your Oxigen Wallet, or by using up some of the Payback points stored in your account. The app is pretty easy to use as well, once you get it set up for the first time. The interface is divided into four sections: My Currencies, Choose a Card, My spends, and Store Categories. In the My Currencies section, you can add MobiKwik, Oxigen, GiftBig, PayBack, and HiFives. The last three are loyalty programs, but you can convert the points into cash using Woohoo. Qwikcilver says it is in talks to bring more wallets, including Paytm, on board. Once you enter the card details, you have to enter a one-time password to add the wallet to Woohoo. Once the currency is added, you can see the points (or money) available in each account. The Choose a Card section allows you to add your different wallets and loyalty cards, and My Spends shows you the shopping history and funds. After you’ve gotten all this set up though, the main section of the app that you will use is Store Categories. This section is further divided into Shop, Dine, Entertainment, Travel, and Online. Here, you’ll choose the shop you want to make your payment at – from offline retailers like Arrow, Lifestyle, Westside and more. There are over 80 different merchants who have signed up with Woohoo so far, as we already mentioned. You can use the app to make payments to online sellers like Myntra too – in both cases, the app generates a code that you enter to make the payment, while deducting money from your selected wallets. Actually making a payment is unfortunately a little clunky. woohoo_spend.jpg To use the app at the offline stores, you must go to the Store Categories section, and then select the brand where you need to make a payment. Next, you enter the amount to spend, and the wallet or card that you’re going to be spending from. After all this is done, you tap the spend button to generate a code, which the cashier has to manually enter to complete the transaction. In the case of online sellers, you’ll need to copy the code and enter it yourself. And if that wasn’t cumbersome enough, you should also check the terms and conditions for the store before making the payment, because some of them will not accept payment codes during sales and special promotions. On the plus side, as a security measure, the transaction has to be completed within 15 minutes, or the money is returned to your wallet or loyalty card. The list of supported merchants is still pretty thin though – there are some fashion and lifestyle stores, and a few big e-commerce players like Cleartrip and Myntra (along with PVR and YepMe), and you can also use this for booking PVR tickets or eating at some restaurants, but it’s still pretty unevenly spread out. For example, you can pay at Smoke House Deli – but only in Kolkata – and with only 19 restaurants all told, the choices are still limited with Woohoo. It’s a useful addition, but not a replacement for your credit and debit cards, for now. Despite these shortcomings, our overall experience was positive – the app has a deal with PVR right now, which got us a 50 percent discount on movie tickets, and Woohoo keeps sending notifications about promotions as well. This makes it more attractive, and as more partnerships are developed, it could grow to be an essential app. You can download Woohoo for free from the Google Play store. The developers are now working on the app for iOS and Windows Phone. Source: Gadgets.NDTV
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