About the company
The Challenges
Expanding offerings globally
Lulu Hypermarket was keen to expand their offerings and increase repeat purchases. The group was keen on launching a gift card program to achieve higher sales and build a loyal customer base.
However, considering its global presence, the challenge was to launch a program that caters across geographical locations with multi-currency redemption capabilities.
The Solution
The gift card solution was designed to cater to Lulu’s omnichannel presence across 7 countries, ensuring that each gift card was issued in the local currency of the country.
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Refund Management
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Lulu issues refund card in the form of store credit with easy access at the time of redemption.This ensures that the money stays within the system and encourages repurchases.
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Store Promotion Cards
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Lulu issues store promotion cards to customers during billing, which can be redeemed on their next purchase. This aims to increase customer loyalty.
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Customised Programs
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Lulu provides customized gift cards for its clients (corporate and charity programs) to meet specific business requirements.
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Reseller Channel
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Lulu’s resellers can issue Lulu’s gift cards through their channels, expanding the reach of the gift card program and driving sales. |
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Distribution
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Lulu issues and distributes gift cards to corporates, leveraging corporate gifting features on Qwikcilver platform, to boost sales.
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Results
Increase in sales
20% increase in gift cards sales year-on-year since the start of the program.
Business Expansion
Today, Lulu boasts over USD 72 million in terms of gift cards business.
Conclusion
This strategic collaboration with Qwikcilver by Pinelabs marked a pivotal shift, enabling Lulu to cater to its diverse customer base with an innovative solution that drives sales and enhances customer engagement, resulting in sustained growth for Lulu.
Ready to elevate your business?
Reach out to Qwikcilver by Pinelabs today and discover how our tailored solutions can optimize your rewards and loyalty program and enhance your overall customer experience.
