Qwikcilver’s Strategic Channel Loyalty Program for Captain Steel

Captain Steel

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About the company

Captain Steel India Limited is a leading producer of high-quality TMT bars in India. Known for products like TMT Bars, TMT Rings, and Rust Guard, they serve the construction manufacturing industry with excellence.
With advanced manufacturing processes and a commitment to stringent quality standards, Captain Steel ensures durable and reliable products. Their dedication to innovation and sustainability makes them a preferred choice among construction professionals, significantly contributing to India’s infrastructure development.
captain steel case study

The Challenges

While Captain Steel had an existing channel program for distributors and wholesalers, they lacked a program to reward influencers and end consumers who purchased directly from the brand. They sought a solution to engage consumers and boost sales during lean seasons. The challenges included:

Reward Program

Implementing a reward program for end consumers and influencers.

Consumer Engagement

Finding ways to interact with and excite end consumers and influencers.

Seamless Onboarding

Ensuring a smooth onboarding process, including KYC and validation.

Sales Boost

Increasing sales during lean seasons.

The Solution

Qwikcilver designed the Steel Champion App from scratch in a brief period of 3 months for end consumers and influencers to get rewarded for their purchases. The App solved the problems faced by Captain Steel in the following ways:
Reward Collection
Redemption Options
Engagement Features
Seamless Onboarding
Performance Analytics

Results

Captain Steel experienced remarkable growth and enhanced consumer engagement through the implementation of Qwikcilver’s Steel Champion App. The strategic loyalty solution delivered impressive outcomes, including a significant increase in sales, rapid user adoption, and improved reach during lean seasons.

Increased Sales

Sales scaled by 2.5x

User Growth

User base grew from 0 to over 10,000 within 5 months.

Quick Launch

Program launched with a 3-month turnaround time (TAT).

Improved Engagement

Better reach and engagement with target groups.

Seasonal Sales Boost

Successfully scaled sales during lean seasons.

Conclusion

Qwikcilver’s Steel Champion App transformed Captain Steel’s consumer engagement and sales strategy. By implementing an innovative loyalty program, Captain Steel boosted their sales by 2.5x, expanded their user base to over 10,000 in five months, and maintained high engagement even during lean seasons. This partnership demonstrates the effectiveness of targeted loyalty solutions in driving business growth.

Ready to transform your customer engagement and drive sales growth?

Partner with Qwikcilver today to design and implement a loyalty program tailored to your business needs. ​

Article written by

  • Qwikcilver Blogs

    We are a fintech expert with a focus on corporate gifting, prepaid cards, and customer loyalty. As a key contributor at Qwikcilver, we share insights on how innovative solutions can help businesses strengthen customer engagement and drive growth.

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