How we helped a big tyre manufacturer improve customer engagement

The Background

The client is one of the world’s largest tyre companies. It employs about 64,000 people and manufactures its products in 47 facilities across 21 countries around the world.

The Problem

The client ran periodic consumer promotions for its extensive customer base, spread across the country. Under the set-up, customers who purchased tyres were offered bank cards as rewards.

But the cards had limited acceptance among retail merchants. In addition, the client did not have adequate redressal mechanism to handle customer complaints.

The client was nearing the end of another festive season, but this time, they did not want to repeat the mistake.

Qwikcilver stepped in.

The Modus Operandi

This free ebook details how we helped the client shorten turnaround time in responding to customer queries. Fill in the below form and collect your copy at your inbox.

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