Our client, one of India’s largest manufacturers and exporters of Two and Three-Wheeler tyres and Off-Highway tyres, wanted to revamp their channel partner program for better engagement.
In their channel partner program, the client offered brand vouchers and white goods as rewards. But the entire process was manual and that led to huge delays in reward gratification. This resulted in many complaints and dissonance from the sub dealers. Also, since the client was offering limited reward options, engagement with channel partners was much lower than expected.
The client required a platform which enabled users to view details about the program, their earnings and redemption details.
The Modus Operandi
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