Amazon Pay Gift Cards Brand Guidelines

The Amazon brand is one of our most valuable company assets, so in many cases, we require a review of your creative materials. With our approval, Amazon Pay Gift Cards clients may use the Amazon name, logo and gift card image in a limited capacity within the requirements outlined on this website. Please follow our five guidelines below when using the Amazon Pay Gift Card brand.

1. Logo Usage Guidelines

The logos and graphics shown may not be altered in any way and must be used in accordance with the Logo Usage Guidelines. Download our logos from here. We offer gift card images and Amazon Company Logos for approved use. Please only use the logos provided on this page.

2. Proper Product Name

“Amazon Pay Gift Card” is our name. Our four-word product name should always be capitalized and should not be broken up. It is not a “gift certificate” or “e-gift card”. If you are describing the gift card value, display the rupee amount first: “$XX Amazon Pay Gift Card”.

3.Display the disclaimer

Always display the disclaimer when showing our logos or product name. Our disclaimer is as follows: “Disclaimer: *Amazon.in is not a sponsor of this promotion. Amazon Pay Gift Cards ("GCs") are issued by Qwikcilver Solutions Private Limited (“Qwikcilver”). GCs may be used only for the purchase of eligible products/services on Amazon.in or other partner sites. GC balances must be used within 1 year of the date of purchase/activation and any unspent balance shall expire in 1 year from the date of purchase. GCs cannot be transferred for value or redeemed for cash. Qwikcilver, Amazon Seller Services Private Limited (“Amazon”) or their affiliates are not responsible if a GC is lost, stolen, destroyed or used without permission. To redeem your GC, visit www.amazon.in/addgiftcard. For complete terms and conditions, see www.amazon.in/giftcardtnc. All Amazon ®, ™ & © are IP of Amazon or its affiliates. Refer Detailed Amazon Pay Gift Card T&C here: https://www.qwikcilver.com/terms-and-conditions/amazon-pay/

4.Amazon is not a Sponsor

Your use of the Amazon brand should not imply partnership, endorsement or sponsorship and you agree that you will not misrepresent or embellish the relationship between Amazon and your business.

5. Nothing is “Free"

No statements can refer to the gift card as “free.”

General Brand guidelines:

Customization use case	Guidelines
Physical copies for customer promotion	Amazon Pay brand: The text and logo to be used is Amazon Pay and the logo used is appropriate; Amazon.com text or logo should not be used. Logo Link here The link to Amazon Pay GC T&C should be included in all communication: https://www.qwikcilver.com/terms-and-conditions/amazon-pay/ Amazon Pay Gift Cards: The text should be ‘Amazon Pay Gift Cards’ with G and C in caps and space between ‘Gift’ and ‘Cards’. The GC value should be prefixed with ₹. The logo used should be appropriate. Refer Logo here Disclaimer: The first prominent mention of Amazon Pay Gift Cards should be followed by ; the must reference disclaimer text on the same page. Disclaimer text is mentioned below. Refer Appendix for the disclaimer text Amazon Pay Gift Cards logo should not be prominent compared to brand logo
Client emailers to customers with GC branding	Amazon Pay brand: The term to be used is Amazon Pay Gift Cards and the logo used is Amazon Pay Gift Cards; Amazon.com/amazon.in text or logo should not be used. Also Amazon Vouchers/ Amazon Coupons etc cannot be used Amazon Gift Cards: The text should be ‘Amazon Pay Gift Cards’ with G and C in caps and space between ‘Gift’ and ‘Cards’. The GC value should be prefixed with ₹. Disclaimer: The first prominent mention of Amazon Pay Gift Cards should be followed by ; the must reference the link to Amazon Pay GC T&C https://www.qwikcilver.com/terms-and-conditions/amazon-pay/ Offer Callout: “Action to be taken by customer” followed by “Reward Customer Gets”. For instance “Complete Credit Card application to receive a Rs.1000 Amazon Pay Gift Card” Prominence of the “Amazon Pay Gift Card Card” on any email to be less than 10% of Email space Use-cases for which B2C emailers cannot mention Amazon Pay Gift Cards: Spam communication where a customer has won something or has been selected by luck Communication which does not prominently mention the brand that is sponsoring the promotion Communication which does not prominently mention the product/service being promoted and the action that the customers need to take Templates for Email, SMS, Onsite detailed below
Banner Communication	Refer Link: https://www.amazon.in/l/17543658031

Appendix:

1. Prohibited affiliations:

The Amazon brand should not be associated with brands from the following categories: Alcohol & alcoholic products.

Animals & Animal Products
Adult-oriented products and services,
Currency, Coins & Cash Equivalents
Drugs & Drug Paraphernalia
Gambling & Lottery
Hazardous & Dangerous Items
Human Parts & Burial Artifacts
Illegal drugs
Medical Devices & Accessories
Offensive Products, products containing prohibited images of children and any other violent, offensive, obscene or sexual content that is unlawful
Postage Meters & Stamps
Sexual Wellness
Stolen Property & Lock Picking Devices
Surveillance Equipment
Tobacco & Tobacco-Related Products
Weapons & firearms
Fireworks or other pyrotechnics
Regulated activities such as bail bonds, security brokers, bankruptcy, debt settlement services, telemarketing, structured settlement services, embargoed goods and countries
Or anything that could at Amazon's sole discretion be construed as an illegal, inappropriate, misleading or offensive activity.

2. Templates for B2C Communication

Email

SMS

Onsite

The text for promotional disclaimer and the detailed Gift Card TNC to be included on the Offer T&C Page. Disclaimer: *Amazon.in is not a sponsor of this promotion. Amazon Pay Gift Cards ("GCs") are issued by Qwikcilver Solutions Private Limited (“Qwikcilver”). GCs may be used only for the purchase of eligible products/services on Amazon.in or other partner sites. GC balances must be used within 1 year of the date of purchase/activation and any unspent balance shall expire in 1 year from the date of purchase. GCs cannot be transferred for value or redeemed for cash. Qwikcilver, Amazon Seller Services Private Limited (“Amazon”) or their affiliates are not responsible if a GC is lost, stolen, destroyed or used without permission. To redeem your GC, visit www.amazon.in/addgiftcard. For complete terms and conditions, see https://www.qwikcilver.com/terms-and-conditions/amazon-pay/. All Amazon ®, ™ & © are IP of Amazon or its affiliates. Refer Detailed Amazon Pay Gift Card T&C here: https://www.qwikcilver.com/terms-and-conditions/amazon-pay/