A terrific programme to expand the IKEA brand loyalists and lovers family through existing loyalists and lovers. IKEA’s Gift card program is launched in the MENA region, starting with IKEA Oman. Soon, the IKEA Gift + Closed loop Wallet program will start rolling in UAE, Qatar and Oman. From managing wallet programs and gift cards in-house, for the first time IKEA is partnering with a third-party gift card service provider and we at Qwikcilver are more than delighted. This follows an omni-channel model wherein customers can purchase and use Gift cards both at Brick & Mortar stores and through the website and mobile app.
QwikBit about the brand
IKEA is a global home furnishing brand that brings affordability, design and comfort to people all over the world. The IKEA business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” Today, IKEA reaches millions of hearts and homes all over the world. If the many thousands employed by their suppliers are included, around one million people are working with IKEA.
QwikBit about the brand
IKEA is a global home furnishing brand that brings affordability, design and comfort to people all over the world. The IKEA business idea is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.” Today, IKEA reaches millions of hearts and homes all over the world. If the many thousands employed by their suppliers are included, around one million people are working with IKEA.