The beverage industry is witnessing exciting times with the rapid adoption of new twists on traditional drinks and the rising popularity of new concepts. When our client, a multinational drink and brewing company, launched a new beverage in the market, their strategy was to generate trials through the recommendation of influencers. The direct influencers, in this case, were the restaurant’s waiters.
Technology has changed the way we shop, the way we travel and is well on its way to change the way we gift. Also, the use of technology in business has become a necessity. Now, what happens when we combine business with technological advancement in gifting? We get the most effective and efficient “reward program” for channel partners.