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Expert Talk



Channel partners are the backbone of the retail sector and contribute 70-80 per cent to brands’ sales. But for the critical role played by them, are we appreciating them enough and giving them the due reward that they deserve? Distributors not being incentivized well is a common enough problem in the FMCG sector, this leads to them not being motivated and slowly will have an impact on the brand sales. All eyes are on the consumers and B2C marketing is an apple in the brand’s eye and B2B marketing becomes the ignored middle child who gets the hand me downs.

In the FMCG sector, brands reward their channel partners generally during popular festive seasons. In the past, a cash-based bonus was the most common way to reward and appreciate a channel partner. Cash proved to be an easier way of incentivization for the brand as they didn’t know the personal preferences of their channel partners. Slowly this moved to giving high value aspirational products such as motorcycles, gold coins, home appliances, smartphones and experiences such as travel to giving educational perks to the children of the channel partners. When they receive it for the first time they will be delighted, but how many times can you keep giving these products again and again? Who will keep track of what you have given your channel partner last year to this year? What if he/she already has a washing machine at home and you giving the same product is not going to motivate them or show that they matter to you.

Thanks to technology and its convenience, brands are finding newer avenues in engaging with their channel partners by offering innovative and more meaningful rewards. This is when personalized rewards programs came into existence and use tools such as gift cards to woo their channel partners. Brands also can avail the option of personalizing the gift cards for different occasions, based on the achievement and adding that personal touch. Channel partners are also evolving and prefer to do their own shopping using these gift cards and vouchers. Loyalty programs coupled with technology is used to provide personalized rewards and gives the flexibility to change the reward points depending on the sales on a real time basis. These innovations have also made the entire process transparent and there is no bias involved thus enabling the best channel partner to get his/her deserving reward.

It is no wonder that gift cards are gaining popularity as ultimately, they give the power of choice to the receiver, which in this case is the channel partner! Ensure that your channel partners are adequately rewarded this year by presenting them with a gift card and thus giving them the freedom of choice.

Talk to the experts today and make your channel partners smile, call us at 1800-419-4438 or drop us a mail at corpsales@woohoo.in
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Greetings!
 
After the searing heat of the great Indian summer, the rains are upon us here and so are new gift card avenues and partnerships. Along with new launches we are also showcasing Qwikcilver’s futuristic solutions that are radically changing traditional rewards in corporate gifting giving organizations options like never before.
 
If you have missed the conclave earlier, worry not. We had some engaging panel discussions at the Qwikcilver Gift Card Conclave 2018 and you can check them out on our YouTube channel as well.
 
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always, we eagerly look forward to your comments and feedback!
 
New Gift Card Program Launches
Woohoo! India’s most loved Gift Card Superstore now has a new addition! The Brand Factory E-Gift Card is now available on the Woohoo.in. Brand Factory, a Future Group concept, is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Brand Factory offers more than 200 Indian and International brands across men’s formals, casuals, youth wear, women’s wear, sportswear, kids wear, footwear, accessories and more. 
More ways to buy your favourite gift cards! Excited to announce the launch of our brand-new Gift Cards Store on the Little app. The Little app, brought to us by Little Internet Pvt Ltd. is a hyper local deals discovery platform connecting customers and merchants across services like restaurants, spa, salons, activities, etc. It helps customers discover fantastic offers at their favourite outlets and become a sales channel for offline merchants. Once a consumer finds a deal that catches their fancy, they pay for it through the app, and go to the merchant location to redeem it. Little offers 50,000+ deals across 20,000+ merchants and all major cities like Delhi, Bangalore, Pune, Kolkata, Mumbai, Hyderabad, Chennai on both https://littleapp.in and Little App.
Corporate Reward Solutions
Our client is one of the largest and oldest FMCG companies in India and globally. The client had an existing channel rewards program and were using credit notes to incentivize their channel partners. This outdated program led to multiple issues operationally and internally in the smooth running of the program. Qwikcilver stepped in to revamp the program and offer exciting rewards to its channel partners with an end to end channel program. We also added greater value to the client by cleaning their database. To enable easy redemption for the partners from across India, Qwikcilver also provided for call center-based redemption model that is remarkably simpler than a website-based redemption.
Our in-house design team designed beautiful collaterals in the form of program manuals and brochures. We kept the channel partners in loop with regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
Our futuristic solutions couple with our commitment to the business needs of the client meant that the client would soon be adding more regions to the new program and would be bringing all the retailers under the new revamped program making this program one of the biggest in terms of GMV
Brand Promotions for Gift Cards
 
In the month of May, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like MakeMyTrip, SPAR, The Serai, BookMyShow, TTK Prestige and VLCC. After a successful “Magnificent May” we have “Jolly June” happening right now! Cleartrip, Spar, Thomas Cook, and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Jolly June” offers here.
 
QCGC18 Expert Panel Discussions
We had the best of the experts in the Gift Card category from India and beyond at the 2nd Edition of the Qwikcilver Gift Card Conclave.  If you have missed the conclave, worry not as you can now check them out at your leisure on our YouTube channel. Subscribe now to hear latest in the Gift Card space from the best. Click here!
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Greetings,
 
The great Indian summer is well and truly upon us. In salubrious Bangalore though we deliberately took the heat up a few more notches.  Why you ask us? Well, with the 2nd Edition of the Qwikcilver Gift Card conclave this was bound to happen!
 
The second edition of the Qwikcilver Gift Card Conclave kicked off with greater expectations after a successful and enriching event last year. This year the conclave was held on 18th of April at the JW Marriott hotel in Bangalore. As the only event of this type in  Asia, this year also saw some of the best minds come together from across the world to discuss and share insights with the Future Forward road-map.
 
The Conclave also saw the launch of new gift card programs that keep adding to our ever-growing portfolio of brands. All these new launches reaffirm the revolution happening in the Gift Card category in India and how every brand wants a piece of it.
 
Continuing from the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always, we eagerly look forward to your comments and feedback!
 
Panel Discussions
Pratap, our Co-founder and CMO started off the event and the participants were warmly welcomed Kumar Sudarshan, our Co-founder & CEO. Having set the ball rolling, there was buzz amongst the audience comprising CXOs of leading brands and industry stalwarts eagerly looking forward to some engaging conversations. Apart from the leading Indian brands like the Future Group, Taj Hotels, Landmark Group, Flipkart amongst the others, this year’s conclave also the participation from across the oceans, specifically brands like Woolworths, Valirams, and partners like Blackhawk Network Direct Service and Icolumn. The Panel discussions were wide ranging. The “Rise of the Gifting Planet” focused on the growth of the Gift Card category from both the Indian as well as the Global perspective. “Creating Covfefe Gifting Experiences”, which was the title of the next panel discussion focused on the leveraging technology in gifting as well as straddling disruptions. Keep watching this space, we have more detailed reports on the panel discussions coming up for you.
New Gift Card Program Launches at the Conclave
We are proud to announce the unveil of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Here is a fashion trend to look out for – the Jabong Gift Card! Thrilled to announce the launch of the Jabong Gift Card program. A leading fashion portal in India, Jabong.com is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world. 

We are proud to unveil the PC Jeweller gift card – a truly premium and luxurious gift card offering. PC Jeweller started operations in April 2005 with a vision to redefine elegance, allure and style in the form of stunning pieces of jewellery. Starting with one showroom at Karol Bagh, New Delhi, they are today one of the fastest growing jewellery retail chain with 94 showrooms across 74 cities and 20 states.
Building on one of our longest standing relations we are proud to launch the PVR Swipe program. PVR Swipe is a Cash Card program that enables patrons to purchase ticket at box office and buy food & beverages at concessionaire of participating PVR Cinemas. PVR Ltd. is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the cinema industry and the way people watch movies in the country. The company acquired Cinemax in 2012 and had taken over DT Cinemas in the year 2016 serving 75 million patrons annually. Currently PVR operates a cinema circuit of 617 screens at 133 properties in 51 cities (18 states and 1 Union Territory).
We are happy to announce the launch of The Serai Gift Card program. Gifting a luxurious one of a kind experience is now just a click away. Explore the picturesque corners of Karnataka with The Serai Resorts Gift Card at their resorts in Chikmagalur, Kabini and Bandipur. The Serai Resorts is inspired by everything around its destination and creates unique experiences based on these inspirations.
Special Presentations at the Conclave
We had a very insightful presentation by Mr. Daniel Wang, Managing Director – Greater China, Blackhawk Network. Mr. Wang’s presentation spoke about the Gift card market in China and gave the audience some sharp insights into one of the world’s largest markets. Learning from each other is a definite way to grow the category and we had the team from Spar Hypermarkets sharing their experiences with the Spar Gift Card. Finally, the 3rd edition of the Qwikcilver Whitepaper was unveiled by the panellists and Shankar, our President of Core Business here at Qwikcilver. You can download the whitepaper here
Brand Promotions for Gift Cards
 
In the month of April, Woohoo collaborated with leading brands to bring out some exciting offers as a part of the “Awesome April” campaign. The offers ranged from 5% to 20% discounts on brands like Cleartrip, Faasos, Thomas Cook and Four Fountains Spa. After a wonderful “Awesome April” we have “Magnificent May” happening right now! TTK Prestige, BookMyShow, Spar, VLCC and The Serai are brands looking to attract consumers with their exciting offers! Check out all the “Magnificent May” offers here.
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Greetings,
 
Another financial year gone and we are heralding the new year with sound beginnings! Starting with the 2018 edition Qwikcilver Gift Card conclave. With just 7 days to go, this truly Future Forward event is all set to redefine the Gifting Category with the most unique and exciting thoughts, ideas and insights into this exciting category. Adding to that excitement was the announcement of the Qwikcilver has been featured by the globally reputed Harvard Business Review as a detailed Case Study showcasing the impeccable network that we have built across both Processing & Distribution and is showcased as a unique & strong Competitive Advantage in the market. 
 
It has become a routine isn’t it where we have new brands hopping on to the Gift Card bandwagon. However, while it may seem routine year on year, trust us, we at Qwikcilver are truly excited every time we launch a new brand. Each and every launch constantly reminds us at to how the gift card is in the thick of the action for every brand and product’s strategy. And did we mention that organizations love our corporate reward programs? Do read on to know more!
 
Continuing from  the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always we eagerly look forward to your comments and feedback! 
Qwikcilver Gift Card Conclave 2018
A week to go for the category defining event – The 2nd edition of the Qwikcilver Gift Card Conclave! This one-of-a-kind gift card conclave will feature thought leaders, brand custodians & experts from the world’s fastest growing consumer, retail brands, corporates & doyens of HR from a gamut of industries. Are you going to be there?
 
New Gift Card Programs
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. The e-Gift Card comes can be had with a minimum value of Rs. 100 and a maximum value of Rs. 10,000. Notably, a maximum of 10 gift cards can be used in one order.
 
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world.  Their product range currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
We are happy to announce the launch of the Tata CliQ Semi Closed Gift & Wallet Program. This is first of a kind program where we have integrated both the Closed Loop and Semi Closed loop program features. This program also marks the introduction our Wallet solution to power the CliQ Cash feature. CliQ Cash is a wallet that holds the promotional gift cards as well as semi closed loop gift cards.
 
Tata CLiQ is a first-of-its-kind Phygital marketplace that combines online shopping with the offline store experience, to serve over one million customers. Within a year from launch, Tata CLiQ is in the Top 10, and one of the fastest growing, e-commerce websites in the country. One can enjoy a seamless shopping experience across desktop, tablet and smartphone while exploring the best Indian and international brands across clothes and accessories, gadgets and appliances. They also provide a unique offline experience through their CLiQ & PIQ, Ship from Store, Return to Store and Order in Store services across 1,000 stores and 50 partner brands to pick up, try on and test, and exchange or return from the instore purchases.
Marching ahead with product launches beyond gift cards, we are pleased to announce the successful integration of our Qwikcilver application with Innosolv’s iDine POS system. The integration has been done in a generic manner that would provide us the flexibility to deploy the application as a single package to our future customers. This integration will now enable the management of the Order to Payment (using prepaid instrument) process end to end.
 
Showcasing the versatility of the Qwikcilver platform, we now provide a complete solution for Food Court Business. This integration also enables the adoption of Qwikcilver solutions for all those Food Courts / Restaurant Chains who are currently using Innosolv iDine POS. Innosolv is a technology company that builds powerful business products and iDine is their flagship ERP product. Built for standalone and multi-chain restaurants, QSRs, cafes and patisseries, pubs and breweries, catering firms, central kitchens and food courts – iDine is a comprehensive business solution that covers multiple parts of the F&B business, from POS, Inventory and Accounting, HR & payroll, Assets and Promotions.
Corporate Reward Programs
Our client – large prominent FMCG company usually ran trade schemes to increase sales. They were looking at running a trade promotion scheme that would see an increase of sales and offer added value through exciting reward options instead of the traditional trade scheme that all companies run.
 
Qwikcilver proposed to run a scratch card-based incentive program. The process was simple and would offer incentive to their channel partners on more purchases. We generated and printed over 50 lakh unique codes to the client. Each unique code was mapped to a reward value ranging from mobile top ups, jewelry, mobile phones and bikes.
 
This unique solution enabled the client to launch a trade promotion and with an intention to increase sales of its products during the peak season. Our client was looking for a simple foolproof system to ensure their channel partners purchased more stock and hence occupy more share of shelf at the retail stores; and the results of this program are speaking for themselves.
Our client is one of the largest and oldest FMCG companies in India. The client was running a traditional channel rewards program and incentivization for their channel partners with cash.  Expectedly they faced multiple issues with incentivization and therefore had approached us to revamp the program and offer more exciting rewards to its channel partners. The request was placed for an end to end channel program. To enable easy redemption, Qwikcilver also provided for call center-based redemption model that is drastically simpler than a website-based redemption.
 
Our in-house design team designed a beautiful welcome kit that contained a gift card personalized with their name and a welcome letter. Regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
The results and the feedback from the channel partners has ensured that the client has confirmed the addition of more regions to the new program and bring all the retailers under the new revamped program.
Brand Promotions for Gift Cards
In the month of March, aptly named Marvelous March, Woohoo collaborated with leading brands to bring out some exciting offers. The offers ranged from 10% to 15% discounts on brands like Cleartrip, Portea, Arvind Brands, BookMyShow, BigBasket and Westside. Following Marvelous March, we have “Awesome April” happening right now! Cleartrip, Faasos, Thomas Cook and Four Fountains Spa are brands vying for eyeballs with their exciting offers! Check out all the “Awesome April” offers here.
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Greetings,
 
In this edition of the Qwikcilver Newsletter we bring to you the latest from the world of gift cards. A highlight this month is the evolution of one of the biggest gift card programs in India to the next level. There is also the omni channel wallet program with one of the biggest retailers in the country. On the brand launches side, we have some more exciting brands giving the customer that much wider a choice.
 
Showcasing our expertise in distribution we present to you two unique and large scale programs which are innovative, flexible and built to the exact requirements of our clients.
 
We are getting closer to the 2018 edition of the Qwikcilver Gift Card Conclave, an event where best of the Industry come together to shape the future and redefine the Gifting Category. So, go ahead, click on the links and add the event to your calendar!
 
As always bouquets and brickbats are welcome!
 
New Gift Card Programs
We are excited to announce the launch of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Shopping at Shoppers Stop just got easier. The Qwikcilver Gift Card program with Shoppers Stop has moved on to the next phase of engagement with the launch of the Shoppers Stop omni channel wallet. With this new feature customers of Shoppers Stop can now use Shoppers Stop Wallet to pay for their purchases- across the online and offline platforms – at the stores, on the site and on the mobile app. We are extremely proud to see our truly omni channel solution being put to use by one of India’s most loved brands and ensuring that the customer gets a uniquely seamless shopping experience.
Here is a Spring 2018 fashion trend to look out for – the Jabong E-Gift Card! We are excited to announce the launch of the Jabong.com E-Gift Card program. On receiving the Jabong E-Gift Card, one can add the card to their account and subsequently complete their purchase through that card. A leading fashion portal in India, Jabong.com is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Asked to Just Do it and we did it! We are thrilled to announce the launch of the Nike Gift Card powered by Qwikcilver. As a global leader engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services, Nike requires no introduction. This launch warranted three implementations under a single brand as we had to integrate the Qwikcilver Gift card platform with three different POS systems between the franchises. The result of this integration is that we have brought together over 150 outlets of Nike spread across India under a single Gift Card.
Continuing to show our expertise in meal card programs, we are happy to announce the launch of the Qwikcilver powered Rozzana Meal Card Program at Flowserve India Controls Private Limited. This is an extensive program covering more than 600 employees of Flowserve at one of their locations in Bangalore. The program is on course for further expansion to two more locations of Flowserve and thereby bringing to their employees a whole new meal card experience.
New Corporate Reward Programs
One of the world’s largest global confectionery brands reached out to Qwikcilver to revamp their existing channel partner program and enrich it by offering exciting rewards to its channel partners. The client had requested an end to end channel program including enrolment of members to fulfilment of final rewards. Our innovative and flexible solution allowed the client to achieve this exact goal and keep their channel partners engaged and incentivised. This unique program also achieved a greater goal as the client chose to showcase their confidence in our solutions and our team by partnering with us for their additional large-scale programs. 
 
Our client, a leading nationalized bank, was looking to run a consumer rewards program that incentivized customers who increased usage of their premium credit cards. Customers could visit the link provided and view selected brand vouchers. To provide a seamless user experience, the customer had to enter only the coupon code and click on buy to place the order for the voucher which would be sent to his/her mobile number. Additionally, to avoid any misuse only eligible customers could claim the voucher and the second layer of security involved the customer using the exact card to pay a nominal fee on the redemption portal to claim the voucher. This would ensure that the client could track the final recipients of the voucher. 
Qwikcilver Gift Card Conclave 2018
Don’t miss out on the most defining event of the industry. The 2nd edition of the Qwikcilver Gift Card Conclave is coming. And with just a click, add this event to your calendar. Because you know what they say about the early bird, don’t you?
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Greetings,
 
Lined up this month are the usual suspects – brand launches and brand collaborations but hold on, we have something unique and truly mega. Qwikcilver has been listed as one of Asia’s fastest growing companies. On the brand launches front we have showcased some niche and unique brands spread across diverse categories. Gift Cards are no longer limited to very large organisations but are now rapidly adopted by smaller niche brands as well. This is yet another recognition of the Gift Card as a powerful tool in the marketeer’s arsenal. 
 
On the Woohoo side of things, we have showcased exciting consumer offers resulting out of our collaboration with brands. Reach out to us to explore how we can join hands in making Gift Cards irresistible for consumers.
 
Finally, presenting the 2018 edition of the Qwikcilver Gift Card Conclave, a truly Future Forward event that will redefine the Gifting Category. Do add the event to your calendar!
 
As always your comments and feedback are always welcome!
 
Qwikcilver in the News
We are excited to share that Qwikcilver Solutions has been listed at the 35th position among the FT1000: High-Growth Companies Asia-Pacific, compiled by The Financial Times and Statista. This list is the result of months of research including public calls for participation, database research, and direct communication with over 10,000 companies. With revenue growth often used as the most telling metric of business health, The FT1000: High-Growth Companies in Asia-Pacific Special Report will look at why growth is valued so highly and what the list tells us about the region’s prospects, including the top 1000 growth companies to watch. Innovative and fast-growing companies are the driving force of Asian-Pacific economies today and for this reason Qwikcilver has rightly made it to this list.
New Gift Card Programs
Gift the gift of healthcare in a manner never experienced before. We are happy to announce the launch of the Portea Gift Card program. With the Portea Gift Card which are available on Woohoo, one can gift hospital like care at the comfort of one’s home. Portea provides doctors, nurses, and physiotherapists for home visits who have passed rigorous hiring standards and have had their backgrounds and medical knowledge verified by senior doctors. They facilitate lab tests at home and medical equipment rentals, making health care more accessible for patients. Portea Medical’s clinical procedures were developed in consultation with leading home healthcare professionals in the United States, ensuring that you receive only the highest quality medical care.
Looking for a classy and stylish footwear as a gift option? Look no further, Ruosh Gift Card program is here! We are thrilled to announce our partnership with Ruosh in launching a unique and innovative mobile based customer promotion program. 
A home-grown premium shoe brand, Ruosh, has been crafting shoes for the Indian lady and gentleman for over six years now while laying great emphasis on quality, style and design. The brand, whose parent company provides shoes, soles and other leather products to international labels, works with rare leathers, traditional methods like hand-stitching, hand-tamponation and vegetable dying to produce some of the most good-looking shoes available for men and women right now.
Time to pamper and more! We are excited to announce our latest partnership in the Beauty and Personal care segment – the Bodycraft Gift Card program. Awarded and ranked in the Top 50 hottest brands of Bangalore for two consecutive years now, Bodycraft Spa & Salon has been Bangalore’s most known and trusted destination for cutting-edge styling, hair and skin care, and wellness services. Since its inception in 1997, Bodycraft has been at the services of over 1 lakh plus satisfied clients across their avant-garde facilities spread over 60,000 + square feet along with their state of the art equipment.
While having defined Gift Cards and shaped the category like none before, we also offer services beyond Gift Cards. On those lines, we excited to announce the launch of nationwide IQVIA Meal Card Program post their merger with IMS Health. This effectively means we have now expanded the base from 7000 employees to 14,000 employees across the country who would be using this meal card.  Post the merger, IQVIA evaluated multiple vendors to provide nationwide service and we have successfully met their requirements by providing effective and innovative future ready solutions.
IQVIA – formed through the merger of IMS Health and Quintiles, offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.
Health is wealth is an old saying that we are all familiar with, but there is something that’s far older than that saying – Ayurveda. And, we are proud to bring to you a gift card with the promise of this ancient wealth. Announcing the launch of the NuAyurveda Gift Card program. NuAyurveda Clinic is a specialized chain of Ayurvedic clinics that blends science with tradition by bringing contemporary research to traditional Ayurvedic medicines and treatments. 
Woohoo Updates
In the month of January Woohoo collaborated with leading brands to bring out some exciting offers. The offers ranged from 10% to 15% discounts on brands like BigBasket, BookMyShow, Cleartrip, Cleartrip Local and Cleartrip Hotels. Additionally, the Google Tez offer continued which enabled users to receive a cashback every time they paid for a transaction on Woohoo with Google Tez as the payment option. Click here to check more offers on Woohoo!
Qwikcilver Gift Card Conclave
Don’t miss out on the most defining event of the industry. The 2nd edition of the Qwikcilver Gift Card Conclave is coming. And with just a click, add this event to your calendar. Because you know what they say about the early bird, don’t you?
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Launches
We are excited to partner with Tata Digital health for their rewards programs. Tata digital health is Tata Group’s venture in the Digital healthcare space. The digital healthcare business focuses on analytics-based electronic medical records, clinical diagnostics, monitoring devices, home monitoring and mobile tracking of health and wellness parameters. Users are incentivised and get to earn rewards points for engagement on app through various activities such as logging health data, achieving health goal, recording nutrition data etc. Partnering with us now means that the accrued reward points can be redeemed for Gift cards by the user.
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Greetings! 
 
 
It is the new year, and we are already busy with new launches. This time our launches span diverse sectors such as a health initiative, an entertainment ticket platform and a virtual assistant heralding the arrival of the future. We are also overjoyed this month at reaching a remarkable milestone with our Woohoo App. Read on to know more!
 
We hope that you find this edition of the Qwikcilver newsletter interesting and whether it is bouquets or brickbats we always look forward to hearing from you. 
 
New Gift Card Programs
We are excited to partner with Tata Digital health for their rewards programs. Tata digital health is Tata Group’s venture in the Digital healthcare space. The digital healthcare business focuses on analytics-based electronic medical records, clinical diagnostics, monitoring devices, home monitoring and mobile tracking of health and wellness parameters. Users are incentivised and get to earn rewards points for engagement on app through various activities such as logging health data, achieving health goal, recording nutrition data etc. Partnering with us now means that the accrued reward points can be redeemed for Gift cards by the user.
A brand-new journey begins for Qwikcilver with our partnership with TicketNew. TicketNew began its journey 8 years ago in Chennai, India with their web-based, end-to-end, integrated ticketing management solution. The TicketNew platform has now been adopted to not only cinema venues, but also sports stadium, theatres and music venues. Under this partnership TicketNew can now generate e-gift cards through our proprietary bulk card generating tool for their corporate orders. Additionally, the Ticketnew e-gift cards are now available on Woohoo.in, and users can redeem these gift cards on TicketNew.
New Gift Card Store
Say hello to the future! We are excited to announce the launch of our Gift Card store on the Haptik app. With this launch one needs to just type “I am interested in Gift cards” for the Artificial intelligence to do the rest and the gift cards can be purchased as easily as that. The Haptik app was launched in 2014 with the vision that people should not require complicated apps for every little task. It should be as easy as sending a message, and getting things done. Haptik is a Times Internet company, part of India’s largest media conglomerate Bennett Coleman & Co, Ltd
Woohoo Updates
At Woohoo we have entered into an all new exciting partnership with Google Tez. Tez is a mobile payments service by Google which operates atop the Unified Payments Interface, developed by the National Payments Corporation of India. It can be used where UPI payments are accepted. As part of the partnership, over 15 million Tez users will now have access to the Woohoo platform to send digital gift cards from 100+ brands across 25 categories including fashion, dining and travel amongst others. Additionally, our consumers will also benefit as they will now be able to avail the newly launched UPI-based payment system on the platform.
 
 
 
Woohoo touches a new milestone!
Woohoo! We are thrilled that the Woohoo App has hit 500,000 installs on Android devices as announced by the Google Play store. This reaffirms the fact that Gifting today has become an everyday affair and the Woohoo app makes it easy to gift your loved ones. With more than 100 brands and many more getting added, Woohoo lets you gift your loved ones and spoil them silly with fabulous choices and yet making it extremely effortless for you to do so. Go on, go ahead, download the Woohoo app today and experience gifting like never before.
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Launches

We excited to announce that our Online reseller partner Ebay has launched an exclusive Gift Category on their site. With the introduction of the new category for Gift cards and coupons, Ebay is highlighting the growing importance of the Gift Card in the consumer’s radar. The Gift Card is powerful tool for the brands to further their reach with their consumers by simply fulfilling their needs through what is a universal product. A gift card will never be underutilised, and this is what consumers appreciate. This has led to Gift Cards being a preferred choice of gifting across the world and we at Qwikcilver along with our online reseller partner Ebay are ushering in this change.
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