5 ways to build customer loyalty

If you are a business owner operating in retail and/or e-tail space, chances are you will have come across umpteen articles on building customer loyalty, or worse, have listened to every growth guru talk about the dos and don’ts of retaining customers.

Happyfying unhappy customers through gift cards

The truth is, there is no other way to handle an irate customer. Your apology could diffuse the issue but to win him over, you must do something more. Because not every retailer can afford to have Walmart’s EDLP (Everyday Low Price) advantage.

June 2019

Last month we spoke about the conversations that made #QCGC19 a grand success. But what use are conversations if they do not give rise to connections? By this, we refer to the transforming of a discussion with five panelists into five panelists in a discussion.

[Insight Inside] The 10 types of Consumer Promotion you must know

10 Consumer promotions

If you are a business owner in the retail or e-tail space, chances are you would have run some form of promotion. Your goal, in all probability, would have been to attract more walk-ins, among others. And thanks to such efforts, you must have become better at it.