Massive increase in the adoption of virtual Gift Cards: Qwikcilver report

Qwikcilver, an end-to-end service provider in Gift Card space has tied up with over 150 brands like Kalyan Jewellers, Tanishq, Taj Hotels, PVR Cinemas and Big Basket to woo consumers back to the stores. E-Gift Card category has shown tremendous growth in recent times, as enterprises and corporates are taking the e-gifting route to engage with their employees and partners to minimize contact in the wake of COVID-19.