Consumers of today crave choice – the more the merrier. For loyalty programs based on points, it becomes a no-brainer that the consumer gets a rich catalogue of rewards to pick and choose from. A rich rewards catalogues directly influences the popularity of your Credit Card, AirMiles or Loyalty program.
A business or organization is not just made up of any single entity but it’s truly a coming together of multiple entities who make your brand thrive. Be it the employees who build what you sell or your channel partners who sell what you build, your recognition of each and every one of them lays the foundation for your success.
Charlie Munger from Berkshire Hathaway said, “Show me the incentive and I will show you the outcome.”
Every company however big or small needs to factor in incentives to ensure a particular outcome; be it their employee productivity, channel partners’ commitment or their customer acquisition/ retention strategy.
It simply not easy to miss the sweeping Gift Card revolution taking place right before us. As a retailer it makes perfect business sense to make use of the opportunity in this rapidly growing category. Retailers like you can explore beyond your business and explore the monetization opportunities by launching a full-fledged multi brand Gift Card store