CNBC Awaaz Entrepreneur – Interview

Pratap TP, CMO of Qwikcilver has been interviewed on the show by Kavita Thapliyal.  The interview outlines the gifting culture in India and how Qwikcilver has given a twist to this in the form of gift cards. It further highlights how Qwikcilver’s technology has provided the much needed impetus to the gift cards industry in India. Spotlight on Qwikcilver’s growth projections this festive season and its international foray. Following are the key focus areas discussed in the interview:

Growth of the gift card category in the last five years has grown to 300% y-o-y from base zero
This year the gift card transactions have been estimated to be about Rs 5000-6000 cr
50 million gift cards have been activated on a quarterly basis
In the last 2 and a half years 100 million gift cards have been created and issued by Qwikcilver
This festive season Woohoo gifting league and group gifting feature being launched
Partnership with brands across 25 different categories
Expansion to Middle East, South East Asia
Difference between gifting behaviour in India and international markets

Source: CNBC Awaaz Entrepreneur