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Pratap TP, CMO of Qwikcilver has been interviewed on the show by Kavita Thapliyal.  The interview outlines the gifting culture in India and how Qwikcilver has given a twist to this in the form of gift cards. It further highlights how Qwikcilver’s technology has provided the much needed impetus to the gift cards industry in India. Spotlight on Qwikcilver’s growth projections this festive season and its international foray. Following are the key focus areas discussed in the interview:

Growth of the gift card category in the last five years has grown to 300% y-o-y from base zero
This year the gift card transactions have been estimated to be about Rs 5000-6000 cr
50 million gift cards have been activated on a quarterly basis
In the last 2 and a half years 100 million gift cards have been created and issued by Qwikcilver
This festive season Woohoo gifting league and group gifting feature being launched
Partnership with brands across 25 different categories
Expansion to Middle East, South East Asia
Difference between gifting behaviour in India and international markets

Source: CNBC Awaaz Entrepreneur

Sanjevani page 02, Sept 15th 2017
Sanjevani, a leading evening Kannada daily started in the year 1982, featured Qwikcilver on 15th September. The story highlights the launch of Woohoo gifting league this festive season with brands like Shoppers Stop, Westside, Myntra, dine on board for consumers to gift across categories for their loved ones. It also sheds light upon the group gifting, scheduled gifting feature adding convenience and excitement to gifting. Pratap.TP, CMO of Qwikcilver has also been quoted in the article talking about the four fold increase in the growth of gift cards across 100+ brand partners on both and Woohoo app starting from Diwali to Christmas.

We are proud to announce the extension of the “Giftwrapped by Oberoi” gift card program. As an extension of the prestigious “Giftwrapped by Oberoi” gift card program, the gift cards can now be redeemed at Trident Hotels in India. Trident hotels are five-star hotels that have established a reputation for excellence and are acknowledged for offering quality and value. The hotels are located in Mumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region), Hyderabad, Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur.
Giftwrapped by Oberoi - Qwikcilver Gift Card