Qwikcilver’s co-founders, Kumar and Pratap, featured on Zee Business

The video highlights Kumar and Pratap’s entrepreneurial journey – the idea behind starting Qwikcilver to the inception and growth of Woohoo.in (Qwikcilver’s e-commerce platform that houses and offers gift cards from the country’s leading brands) and the Woohoo gifting app. Besides sharing the details of their journey and acknowledging the role of the tremendous support they received from their family and friends in helping them build Qwikcilver to what it is today, Kumar and Pratap also share details of the complex yet sophisticated and seamless technology that they use to power and support the extensive and varied gift card programmes of partner companies (big players spanning across both the offline and online world). The duo also provide some insights into the the adoption of the gift cards in tier 2 and tier 3 cities, the revenue models for B2B and B2C businesses and the plans of expansion in the coming years.

Woohoo partners with Wrangler for True Wanderer 5.0

True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration. Riders and voters to avail of Woohoo gift cards with access to 150 brands across 20 categories. Woohoo, powered by Qwikcilver solutions, homegrown gift card company has been announced as the official gifting partner for Wrangler’s True Wanderer 5.0, an annual event for riders across the country organized by the American outdoor denim brand. True Wanderer event allows people to champion their sense of freedom whilst discovering their spirit of adventure and exploration.

April 2016

Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Times have changed and so have the gifts and gifting styles. In a world ridden with hectic schedules and growing distances, a splendidly wrapped gift is what it takes to rejuvenate withered relations, make new ones, or maintain existing ones.

March 2016

Gone are the days when only birthdays, anniversaries and festivals were the occasions which people used to eagerly wait for, to shower their loved ones with surprises and gifts. Times have changed and so have the gifts and gifting styles. In a world ridden with hectic schedules and growing distances, a splendidly wrapped gift is what it takes to rejuvenate withered relations, make new ones, or maintain existing ones.

Woohoo launches its new gifting campaign

Woohoo, the go-to platform for gifting by Qwikcilver solutions, recently engaged with consumers to ask them: ‘What would really make them happy?’ in the context of gifting. This was done through a recently launched video. The campaign talks about how ‘We think we know everything about our loved ones. But do we really?’ A selection of different people that included siblings, mother-daughter and married couples were put through a small test. As part of the test, they were asked a simple question on what they would gift their loved ones to make them truly happy. An interesting observation that was noted at the end of the video was that the majority of people did not know what their loved ones actually wanted as a gift.

February 2016

A good retail experience includes a great product, a great service and fun. Retailers need to be aware of the unique preferences of millennials and create shopping experiences that satisfy their need for trustworthy information and personalisation of products and practices.

January 2016

With the market gearing up for or already in End of Season Sale mode, this is likely to continue over the next few weeks. A new year brings with it new beginnings, fresh hope and a lot of good cheer and positivity. For us at Qwikcilver, this is a good time to remind ourselves of our raison d’etre, and to reaffirm our commitment to what we stand for. And so we begin another year, bright and positive…

Qwikcilver Eyes Rs 2,000-cr Gift Cards by March-end

Riding on the back of the fast growing Indian etailing market, gifting card solutions provider Qwikcilver sees the value of active cards on its platform reach . 2,000 crore by the end of March. The company, which counts Amazon among its investors, expects to increase this value further five fold in the next three years.